Last week, I had the privilege of attending an afternoon event with Facebook & Instagram on how to boost your business using Facebook and Instagram, so I thought I’d share a few snapshots and thoughts that stood out from the day.
We had some free coffee! Big thank you to the the lovely guys over a @pactcoffee and the Instagram team for that. There was cake too! I may eaten a few of those.. cringe! Oh well, back to the gym on Monday! :)
We heard from Olly Sewell, SMB manager for Facebook UK and Ireland.
Tanya Beckett did a fabulous job hosting the event and below are three of the entrepreneurs that gave testimony of their success using Facebook. I thought Tricia Cusden was by far the most interesting story on the panel with her make up brand Look Fabulous Forever.
They also gave delegates the opportunity to screen print an Instagram photo of their choice. I choose to have my own brand logo, Frame Your World, which is a new range of inspiring lifestyle products that I am launching this summer.
So I know I’ve rambled on about my experience of the event itself, but from a business perspective it really is the best way to go with advertising and connecting to your target market.
I am particularly impressed by the developments of Instagram as the iconic vintage logo has now been officially facebooked! Yes, grammar police I just did that. With a new white background and a brand new logo, which doesn’t seem to have hit it off with the majority of those attend the event the powers that be defended the move as important to fit in with the Facebook brand. Fair enough! I think change is a process and we will all love the new logo in no time. I’ve got used to it already! I did however find myself reminiscing to the moment I first used Instagram and the Polaroid background that showcased my instant snaps. Ah how times have changed…
I was rather expected by the mention of rolling out an analytical side to Instagram for business as the relatively new ad platform continues to get into its stride. Instagram is by far one of the hottest channels right now with 400 million active users.
As you all know this is my favourite channel, but incase you need another reason to be on Instagram than its connected to the market leader of social networking. A pictures speaks a 1000 words, and is a universal language. Isn’t that something? I think so.
3 top tips on producing creative content for Instagram
1. Build your content with stories and facts in mind – people remember these things.
2. Be consistent – branded content over time my brand will build. Make sure you have a clear direction, colour scheme, theme and purpose behind every post you publish.
3. Thumpstopping content – when people are sliding through make a quick impact to catch people’s eye. Research from MIT suggest that you have 3 seconds to capture people’s attention, so don’t wait till the end of your add to present the diamond to your customer. Our culture is changing once again, so it’s time to get clear the etch a sketch board and start thinking mobile.
If you need some more reasons, then check out my last post on 3 reasons why you should be on Instagram.
I honestly believe that if you want to be savvy in building and growing your business then you really should consider testify out the Facebook or Instagram ad’s. Besides the menial fact that Facebook ad targeting has a reach of 6.5 billion every month. It’s one of the most targeted and cost efficient way to reach your customer in a very noisy marketplace.
3 quick tips on getting started with Facebook Ad Manager
1. Know your goal – what do you want to get from it? Be aware that a share is much more valuable than a like, and content that is mobile friendly and video will have the greatest reach and impact.
2. Know your audience – you need to know specifics of your target market to get the most out of your campaign
3. Set aside some time aside and log onto Blueprint – Facebook have provided a great resource for help you no matter what level you are starting from that will fully equip you with what you need to know about creating ads.