What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.


1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.

Xx

What’s social media got to do with mental health?

A lot. It’s mental health awareness week and I want to touch on the issue in relation to social media from the perspective of a social media manager.

First up my disclaimer is that I love social media, and believe it holds incredible value for business and brands and consumers. I also am real enough to admit that on a personal level it’s not all roses and sunshine – like anything it can be abused or used in a way to abuse ourselves and others.

As a marketer, and curious person, I find it interesting to observe how we interact with each other online, and the different ways we use social media. We’ve really have carved a social culture out online that continues to evolve  and there are some habits that I’ve noticed that haven’t really shifted in the last 6 years or so. I think they’re relevant because our habits have an impact on the way we live our lives. Here are a few quick fire thoughts of habits that I believe we need to be careful of:

  1. Posting or venting your thoughts and feelings on social media doesn’t mean you’ve dealt with an issue.
  2. It’s ok not to have an opinion on everything.
  3. It’s not ok to hide behind social media and use it as a tool to abuse others in the same way it’s not acceptable to do that face to face with someone you do not know. FYI According to my twitter feed today it looks like the law is introducing serious consequences for those who choose to take that path now too.
  4. The need to be known or followed is overrated, seriously. Remember what you see on social media the majority of the time is someone’s highlight reel. I know of people who have large reputable followings who look cutesy and inspirational on the outside, but severely depressed, isolated and lonely in reality.
  5. Comparison in is a killer – this is really relevant in any sphere or walk of life, but especially on social media when we are matching and patching our homes, family and lifestyles against other people.
  6. Time management  and healthy breaks – if we turn our phones off, or delete our apps for a second it doesn’t mean we’re missing out. Actually I highly recommend taking social media breaks to just be in the moment. I have been guilty of this one too, so I recently removed Facebook from my phone (except Pages for work purposes) and I can’t tell you how much time and space in my mind I’ve saved from a developed habit of being glued to social media. Its liberating.
  7. Consumer or consumed? Our attention span has dramatically fallen over the last few years, and whilst I’m no mental health professional, I know this is having an impact on the way we consume content, particularly online. For example, the length of copy, or video clips has continued to shorten and simplify to accommodate our fast-paced lives.

Consumed or consumer? Stay tuned for Friday’s blog post that delves deeper into the question how much does social media impact on our mental health?

7 tips on creating a social media campaign

 

  1. Set your goals – what’s the purpose of this campaign? Think about the gains you would like to see from running it. Is it to engage your audience, drive traffic to a particular place, or action? Is it to increase sales revenue? Be specific as you can.
  2. Choose your channels – Don’t just choose a channel like Facebook because it’s the biggest social networking platform. Think about who you’re reaching, and where they may be. Marketing to everyone will get you nowhere.
  3. Create your content – value matters so make it count. Get creative and depending on your audience and goals you might want to consider the style of your content. Make sure it adds value to your target consumer in some way.
  4. Amplify – consider if this is right for your brand, but make the most of your campaign by using social media influencers on the platforms you decide to target. Of course, make sure they are a good fit with your brand, but if your budget allows for this, then this is a powerful tip to heed.
  5. Paid social – there is no getting away from this if you want serious results on social media, but there are great affordable opportunities to play around with if you don’t have much of a budget for this. A small investment can boost your traffic, leads and with your campaign make it scalable.
  6. Collect analytics – here want to look at the numbers, but also the quality of the campaign performance. How did your users interact with your content, and did they take the action? Have you reached those all important goals you set at the beginning?
  7. Follow-up – What will you do to follow up on the success? Don’t let this be a one hit wonder, but look for lessons you can learn from the campaign and ways you can capitalise or reward those who took the action you wanted in some way. Social media marketing is a moving target so have fun, be authentic and always look for ways to add value to your end consumer.

 

Longer tweets for Twitter arriving 19th September.

Ever feel frustrated starting to create the perfect tweet? Do you struggle to fit in text, hashtags and images in one post?

We’ll fret not more. No longer will you be restricted to Twitter’s tight 140 character limit in the same way. On the 19th Septmeber the platform will remove some restrictions on imagines, GIFs and video that would previously reduce your character count. 
Twitter CEO Jack Dorsey said “This is the most noteable change we’ve made in recent times around conversation in particular, and around giving people the full expressiveness of the 140 characters.”

twitter

How often should I post on social media?

I get asked this question a lot, so today I thought I’d do a quick blog post on my recommendations.

*Disclaimer I am by no means saying that I have been great at sticking to this with my own blog for the past few years. Working full-time, building a business and life has got in the way of me applying my own advice with this blog. However, this is my professional opinion and best practice tip that I hope helps shed a little light for you.

Consistency is key

The true answer is I am unable to suggest what works best for you, and how often you should post. It depends on your business, your objectives, and your resource. What I will say though is that if you post sporadically every few months or weeks, then it doesn’t look good. It can also give the impression that your business has gone bust or non-extinct.

Managing social media channels is a full-time job, so if you are a small business or start-up, then I recommend choosing two social media channels that best capture the audience you are trying to reach.

For example if you are trying to reach a mother with a lifestyle product, then you might want to think about Facebook, Instagram, or Pinterest. And if you are a business looking to sell to other businesses, then you might want to focus your social media efforts on LinkedIn and Twitter.

Twitter is a noisy platform, so I would recommend trying to post between 2-4 times a day if you can.

For a channel like Facebook and Instagram, I would start with once post a day. However, please note this is to maintain the profiles and not with regards to reach as this Facebook most definitely requires a level of paid social when targeting a specific audience. In addition to that, bare in mind Facebook and Instagram post require heavily on images and video content, and making it accessible to a large and growing mobile audience. This will definitely require more crafting with images, video content, and tailoring of text and call to action.

3 benefits of scheduling content

  1. You create more room to be reactive when the unexpected happens, which it always does. One of my favourite examples of this was the Oreo’s dunk in the dark twitter ad, which goes all the way back to 2013, and still relevant today.
  2. You allow yourself time to carve out an library of content that enables you to plan time-sensitive content such as events, awareness days, special events in a social media calendar.
  3. You can track what content performs best. Analysing your performance is an important part of my job as a social media manager. It’s not good enough to litter your social media profiles with content that doesn’t perform, so we must keep track and be prepared to make adjustments along the way.

There are many tools that you could use to help keep your social media profiles alive. I recently wrote a blog reviewing a few here, but there area  million more. Personally, I use Buffer it does what I need to do and it’s cost effective compared to some of the others I know of. The first two channels are free. If you have more than 2 channels, then it can cost you from $10 a month.

 

 

Boost your business with Facebook review

Last week, I had the privilege of attending an afternoon event with Facebook & Instagram on how to boost your business using Facebook and Instagram, so I thought I’d share a few snapshots and thoughts that stood out from the day.

We had some free coffee! Big thank you to the the lovely guys over a @pactcoffee and the Instagram team for that. There was cake too! I may eaten a few of those.. cringe! Oh well, back to the gym on Monday! :)


We heard from Olly Sewell, SMB manager for Facebook UK and Ireland. 

Tanya Beckett did a fabulous job hosting the event and below are three of the entrepreneurs that gave testimony of their success using Facebook. I thought Tricia Cusden was by far the most interesting story on the panel with her make up brand Look Fabulous Forever.

They also gave delegates the opportunity to screen print an Instagram photo of their choice. I choose to have my own brand logo, Frame Your World, which is a new range of inspiring lifestyle products that I am launching this summer.


So I know I’ve rambled on about my experience of the event itself, but from a business perspective it really is the best way to go with advertising and connecting to your target market.

I am particularly impressed by the developments of Instagram as the iconic vintage logo has now been officially facebooked! Yes, grammar police I just did that. With a new white background and a brand new logo, which doesn’t seem to have hit it off with the majority of those attend the event the powers that be defended the move as important to fit in with the Facebook brand. Fair enough! I think change is a process and we will all love the new logo in no time. I’ve got used to it already! I did however find myself reminiscing to the moment I first used Instagram and the Polaroid background that showcased my instant snaps. Ah how times have changed…

Screen Shot 2016-05-28 at 23.36.39

I was rather expected by the mention of rolling out an analytical side to Instagram for business as the relatively new ad platform continues to get into its stride. Instagram is by far one of the hottest channels right now with 400 million active users.

As you all know this is my favourite channel, but incase you need another reason to be on Instagram than its connected to the market leader of social networking. A pictures speaks a 1000 words, and is a universal language. Isn’t that something? I think so.

3 top tips on producing creative content for Instagram

1. Build your content with stories and facts in mind – people remember these things.

2. Be consistent – branded content over time my brand will build. Make sure you have a clear direction, colour scheme, theme and purpose behind every post you publish.

3. Thumpstopping content – when people are sliding through make a quick impact to catch people’s eye. Research from MIT suggest that you have 3 seconds to capture people’s attention, so don’t wait till the end of your add to present the diamond to your customer. Our culture is changing once again, so it’s time to get clear the etch a sketch board and start thinking mobile.

If you need some more reasons, then check out my last post on 3 reasons why you should be on Instagram.

I honestly believe that if you want to be savvy in building and growing your business then you really should consider testify out the Facebook or Instagram ad’s. Besides the menial fact that Facebook ad targeting has a reach of 6.5 billion every month. It’s one of the most targeted and cost efficient way to reach your customer in a very noisy marketplace.

3 quick tips on getting started with Facebook Ad Manager

1. Know your goal – what do you want to get from it? Be aware that a share is much more valuable than a like, and content that is mobile friendly and video will have the greatest reach and impact.

2. Know your audience – you need to know specifics of your target market to get the most out of your campaign

3. Set aside some time aside and log onto Blueprint – Facebook have provided a great resource for help you no matter what level you are starting from that will fully equip you with what you need to know about creating ads.

3 reasons you should use Instagram for your business 

If you’re not on it, and you are a start-up with visual products and a young audience base – download this app today. If you don’t have a product to sell, don’t worry, I think any business can benefit from this wonderful platform. We all love to look at pictures, and take pictures. Instagram now has over 400 million active users. (Statista -April 2016)

That’s 80 million more than Twitter right now, so you know its’s doing something right.

“I am personally obsessed with it right now. I use it as my insta journal, to record memories and moments.”
3 reasons on why you should use Instagram for your business 

1. It’s a great way to show brand personality. 

Think of it as a shop window that people can either see your beautiful products or peek behind the scenes and watch those beautiful cakes being made by your wonderful employees. Do you have birthdays, or why not share the happy moments in your business with your consumers. People who share together, stay together. If you want to build lasting relationships with your customer/clients, then it’s a beautiful way to stay connected.

Who does this well? Check out Hurricane Jane Creative.

2. Be seen with by your hashtag 

Hashtags are a great way to group your content and will allow your photo to be found by users under whichever category suits you best. It’s a great way to build your community. If you’re not sure which ones to use, then have a look at who you follow and similar brands or products, and see what they are using. Choose the ones that are relevant to you.

3. Take advantage of user generated content

Worried you will run out of content? You don’t always have to reinvent the wheel. You can use images and videos that your customers have already created. You can search by hashtags and repost (I use an app called repost), or ask your followers to submit content to you via a hashtag. What’s not to love? Great content that you didn’t have to create!

Who does this well? Check out the Met Office.