The Boxing day sale is hypothetically the biggest sale of the year in retail, or at least it used to be.
This is the sale that pulled many families out from their Christmas Day celebrations, from as early as 6am this morning.
It seems the tradition for many has continued to prove itself, very much alive this year; even in the mist of a ‘recession.’
But how much of that sold in a sale is really down to the value of the product, and not the brightly labeled tag that draws you into a thought process of; I must have, can’t live without?
In the end, it’s the consumer who looses out. How many of us obtain a generous amount of spending money for Christmas, and how many of those people blow over half, if not more a day later?
Two days prior to Christmas Eve, I saw the black ruffled collar coat hanging ever so beautifully on the rail of Zara. Supposed to be on last min spree of Christmas shopping, the £80 distraction was just causing me great pain; and despite exhausting all efforts to resist. I failed so miserably that my generous parent decided to purchase me the coat for Christmas much to my surprise, and delight.
You can imagine how short-lived that delight lasted when I woke this morning to discover -£20 off the RP that stood valid a mere 36 hours previous.
The truth is, my new coat was a popular choice, and the last in its size with the Glasgow area anyway. But here’s my point.
It was the last in its size!
Before you know it there will be a new product, style and trend begging for our attention, screaming, ‘you must have; buy this’ all over again.