Playing it safe

It is a far greater risk to do nothing in life, than it is to do something.

We can say we have big dreams, we can proclaim that we want to help and do something for the greater good, and to an extent begin that process; and still not really believe in the possibility. If we did, we would never give up.

We don’t even have to give up physically, we can give up in our minds and in our attitude. In the context of business, some believe we fail our way to success.

I’m not saying that there won’t be business ideas that flop because they have not been planned properly, or they weren’t viable businesses to start with, and that we should never give up on them.

I’m simply saying that we have a dream to do something, like start a business or whatever; and our first attempt fails, then shake it off. Come up with another idea, test and try, and get back up.

The true definition of failure isn’t found in the number of times we fall down, but in our failure to get back up.

I love this quote by Thomas Edison, an inventor and businessman linked to the invention of the lightbulb and the motion picture camera; “I have not failed. I’ve just found 10,000 ways that won’t work.”

Advertisements

The importance of margin

I love the definition of margin, in its noun form, which says; “the space around the printed or written matter on a page.”

Other common words used in this context are: boundary, limits, perimeter, scope, room to maneuver, or space. However; for today I would like to use the word margin. I wonder what you consider the definition of margin to be, and if at all you do, apply this to your life?

Whether you’re putting together a mission statement for your business, or figuring out how to juggle life; and getting the balance of business and pleasure right. Leaving space for margin is vital.

Here’s a few thoughts on margin, and what I believe it can do for you:

1. In theory – Margin helps creativity

There is a reason why a place like Apple, Google, or Facebook are popular places to work. They leave room for their employees to create. Everything from the design of your office, to the position of each table, to the posture of staff contributes to the success of their company. An environment that creates room for growth not just for themselves, but for the people they employee, in my opinion, increases their potential to rise to the top.

2. Practically – Margin keeps you healthy

It’s true in almost anything that if you don’t create a balance between work, and family then one or both will suffer. Creating space for yourself, your family, and your work can be trying at times, but we must not ignore the importance of sleep, eating healthy, and having fun.

If you are reading this blog. I would like to thank you for your comments and participation, and for filling out your email address to subscribe to The Social Exchange. I hope your finding this useful, and would love to encourage you again to leave your comments, or suggest any topics you’d be interested in covering more, or less??

Also, if this has helped encourage and inspire you, and you think it could do so for your friends, then please feel free to share this blog across your networks too. My motivation is simply to encourage, and inspire others in their journey.

Generosity opens doors.

I was reminded of this principle today through a series of unexpected events, and now I’d like to share with you, and take you on this thought process with me as I go….

I know generosity is a key ingredient to living a successful life, and I know that by chasing the wrong things in life can be devastating.

We all have choices in life. From the moment we wake up in the morning, to the job we go to, to the partner we marry, to the time we choose to go to bed.Yet somehow when it comes to chasing our dream, and building our businesses we run the risk of loosing focus, and making it all about us. If we’re not careful, and we’re in a place of influence this can become toxic not just in our own lives, but for the people around us. Here are a few more points to consider:

1. It is not all about us. We must keep the right perspective. Your business, your product idea, your body when you become married doesn’t just belong to you. Don’t get me wrong, we can make it about us, but if you look at those who’ve made a significant mark in this world. They understood this idea. History makers especially!

2. Motives are important. No matter what we enter into, whether it be a relationship with a spouse, a campaign, or a business proposal. We make sure our motives are right before we enter. Not every opportunity is the right opportunity. Yet it is true that we will reap, what we sow. So lets challenge ourselves to sow generously.

One thing is for certain, we must never get complacent with the opportunity to be generous, or become scared that if we don’t hold onto that idea someone else may steal it. The culture is changing, and we are no longer a generation who can afford to hold on to those old concepts we once locked away in our closet. This is a world that requires collaboration, and generosity. At least that’s what we should be aiming for, and that is where I believe true success lies.

2. Motives are important. No matter what we enter into, whether it be a relationship with a spouse, a campaign, or a business proposal. We must have a motives check before we enter. Not every opportunity is the right opportunity. Yet, it is true of this principle. We will reap what we so. So lets sow generously.

I love the proverb that says, “A gift makes way for the giver,” and if you’ve ever heard Seth Godin speak you may have heard the following, “The internet rewards relentless generosity. The more you worry about when your going to get paid, the less your going to get paid.” This is true in most circumstances of life; in fact all of them.

The importance of choosing a niche

Is picking a niche important when it comes to social media marketing? I think so. There is only so many hours we have in a day, and whatever business we’re in. Whether you participate in a social media campaign yet, or not. There are psychical restrictions on what one person can do. You don’t need to be on every platform.

So here’s a few questions to consider when thinking about social media;

1. What do you want to get out of it?

Defining your goals in social media marketing is vital. If you don’t have a strategy, or plan in place. It becomes to easy to spend countless amount of hours, receiving little in return. (This is where those who are skeptical of the ROI in Social media have a point.) If you don’t have a plan,  then your just wandering aimlessly and expectations on ROI are of course going to be limited.

Ask yourself if your’re going to use a social media platform to raise brand awareness, or to use it as an extension of your services, i.e. offering real-time customer Service?

2. Which platforms are relevant to you, and the goals you hope to achieve?

It’s not necessary to be on every platform. There is too many to manage, unless your in a position to draft a team of social media strategists and handlers. Rather, study each site and decide which avenue is the best for you. So for example, if your primary market is to sell to other businesses then you may want to think about Twitter, and LinkedIn groups.

If your primary market is to sell direct to the consumer, then you want to be thinking about Facebook, and YouTube.

By no means, am I saying that you should only be on those few sites. I’m just demonstrating some examples, to help get you thinking about the platforms most relevant to you. This is especially important if you are solely responsible for all social media marketing of your business.

3. Think about your content, and share accordingly? If you’re a photographer for example, with lots of visuals then you want to be posting images of your work. So which social networking sites will help you showcase your work, and build relationships?* Facebook, Twitter,  Stumble Upon, and Flickr are just a few examples you may think about.

*Social media is all about relationships, and whilst a strategy is vital to any business. The ultimate goal should be to build relationships, and if people want to look into your business and products from there, it’s a bonus.

If you would like to find out more about social media marketing. Why not sign up for my new monthly newsletter! For £1 a month you will get access to a treasure trove of in-depth tips, guides, and more; I will also be giving you a heads up on the latest SM marketing trends. What’s hot, and what’s not!! Subscribe right here >> http://letter.ly/thesocialexchange

 

 

We are a product of our thoughts.

If we think small, we’ll achieve small. If we think big, we achieve big. Sounds simple, right.

Yet, even in the knowledge that this is true, we can still find ourselves going in a direction that we really don’t want to be heading in, or getting into situations that cause a stir and send out the wrong message.

Ninety-nine percent of the time I find myself in a pickle, I already know how I got there and what I need to do to change it. So how do we manage to fall into these situations in the first place? We get there through the procession of our thoughts. They are what leads us to action.

I have a quote by John Maxwell posted across my mirror that says;

“We must grow ourselves! Grow our ideas, our jobs, our relationships. Big people make their jobs big! Small people make their jobs small.”

It’s so easy to ignore these words, even when they’re staring you right in the face. I think I may have looked at that note a handful of times in the past six months, maybe even longer.

I can’t, and we can’t afford to ignore the millions of thoughts that fly through our minds each day. We are the product of our thoughts. Where the mind goes, the man follows.

Just like being in the control tower of an airfield, we must be fully present in the control tower of our minds. Not every thought should be allowed to land in our life, and whilst we cannot always control each thought that passes our perimeter. We can choose which ones are allowed to land, and park up.

Be careful what thoughts you allow to land in your life, as they determine the paths that we take. The jobs we apply for, the relationships we enter into, the campaigns that we run. Everything starts, and ends with a thought, so think well.

Being a Catalyst of Change

Sometimes in life things won’t change, until we do something about it. There is only so long we can go on holding out for something to pay off before it’s time to take charge, and do something about it.

My definition of being a catalyst is someone who is willing to go beyond the norm, and make a difference not just in their lives, but in the lives of others. They are the real transformers.

If being a catalyst means stepping out on something even when it ‘feels’ uncertain, then so be it. For it would be a far greater tragedy to stay stagnant in a place, with an idea or a dream; having no influence, and no effect.

What good is it to build a million pound corporation if there is no greater purpose to it? What’s the point in writing this blog post if there isn’t something worth saying that could possibly spark an idea that helps another person.

Better still, what’s the point in having people in government if they don’t really care about anyone, but themselves. We only have one life, and we all have different dreams, skill sets and ideas… So here’s my idea. OK, two ideas:

1. Use whatever is in your hand, whether it be a talent, a skill, finance, business idea, time; and do something with it that makes you happy, but don’t just do it for that. Do it because it makes a difference in the lives of others too. There will be a far greater return if you do.

2. If you ever feel pushed into a corner, or finding yourself facing a difficult situation in business or in any area of life that demands a decision right now. Take a deep breathe, and take a leap of faith. Being a catalyst of change doesn’t mean you will always get it right, but it does mean being brave enough that even if we’re wrong; we did something anyway.

The power of what we can achieve is within the grasp our minds. We are a product of our thoughts, and like the proverb says; “As a man thinks, so he is.”

If you run a company, or a team and you’ve been thinking about doing something a little different why not try it. Apple did. Microsoft did. Google did. It’s far riskier in today’s world to do nothing, than to do something.

I’m putting this quote in because someone sent me today and I just thought it was perfect.

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” Margaret Mead.

 

 

 

 

Sometimes in life things won’t change, until we do something about it. There is only so long we can go on holding out for something to pay off before it’s time to take charge, and do something about it.

My definition of being a catalyst is someone who is willing to go beyond the norm, and make a difference not just in their lives, but in the lives of others. They are the real transformers.

If being a catalyst means stepping out on something even when it ‘feels’ uncertain, then so be it. For it would be a far greater tragedy to stay stagnant in a place, with an idea or a dream; having no influence, and no effect.

What good is it to build a million pound corporation if there is no greater purpose to it? What’s the point in writing this blog post if there isn’t something worth saying that could possibly spark an idea that helps another person.

Better still, what’s the point in having people in government if they don’t really care about anyone, but themselves. We only have one life, and we all have different dreams, skill sets and ideas… So here’s my idea. OK, two ideas:

1. Use whatever is in your hand, whether it be a talent, a skill, finance, business idea, time; and do something with it that makes you happy, but don’t just do it for that. Do it because it makes a difference in the lives of others too. There will be a far greater return if you do.

2. If you ever feel pushed into a corner, or finding yourself facing a difficult situation in business or in any area of life that demands a decision right now. Take a deep breathe, and take a leap of faith. Being a catalyst of change doesn’t mean you will always get it right, but it does mean being brave enough that even if we’re wrong; we did something anyway.

The power of what we can achieve is within the grasp our minds. We are a product of our thoughts, and like the proverb says; “As a man thinks, so he is.”

If you run a company, or a team and you’ve been thinking about doing something a little different why not try it. Apple did. Microsoft did. Google did. It’s far riskier in today’s world to do nothing, than to do something.

I’m putting this quote in because someone sent me today and I just thought it was perfect.

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” Margaret Mead.