Sometimes to make a big change, we need to make a small change.
A simple smile or friendly gesture from a waiter, or waitress goes along way in the restaurant businesses, (and this pretty much applies to any business).
When a customer leaves with a positive experience imprinted in their mind, it can be just as powerful as any other marketing tool.
The food doesn’t need to be the greatest as long as the customer has dinned well, and something of the ambience, or food has caught their attention enabling; them to create a happy memory.
Often when things don’t seem to be working we need to look into the detail, and start with the small changes first.