It only takes one.

If your business is experience is difficulties, or you feel you’ve exhausted every avenue for funding, marketing ideas.

Working in social media, with a particular interest in viral marketing; I understand that the number of video’s that go viral on something like YouTube, or Vimeo, are significantly smaller than the amount of videos produced collectively.

However; if social media strategists, or marketers just looked at this fact and decided what’s the point, we may as well give up now. Then those few significant video’s may not even exist.

It only takes one. When one domino falls and hits the second domino, the pattern continues till the whole pack falls.

It only takes one customer, to tell another customer, who tells another customer about your latest product, or campaign that sparks interest and in turn brings success.

Perhaps we shouldn’t be so dismissive of that one client, an remember that it only takes one.

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