For me a brand is more than just a name, term, sign or logo. To me a brand includes everything from the logo, to the connotations behind it; staff attitudes, mannerisms, and effectively how you treat people when they enter your store.
Whether you own a business that is big, small, or you just work for a company is really irrelevant. Everyone employed to be a part of any businesses should be introduced to that brand in the same way we would introduce a new customer.
The problem with many UK businesses is their attitude is all wrong, (especially those larger business) who tend to think they can treat customers and employees poorly, and still run away with the cash. And they do that because many of us are too scared to stand up and say anything that goes against the status quo.
The truth that businesses need to be aware of is that the backlash retailers received last year over a need to improve customer service, tied together with this ‘social revolution’ is not going away; as much as they clearly hoped it would. The industrial revolution is over, and people are no longer putting up with bad service.
If you want to win your customers, hint hint that is what you will have to do; wear your brand well. Be a business who doesn’t just say to their employees ‘you matter,’ then treat them like slaves. Actually care. A brand is so much more. If you can treat your employees well, you will have the best marketing tool at your disposal.
A happy workforce= A happy business
If you wear your brand well, and remain consistent. You will fulfill all the other objectives;
- Deliver a clear message
- Become credible
- Build genuine relationships with prospective clients.
- Gain consumer buy in
- Encourage brand loyalty.
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