Honest really is the best policy

If your thinking about investing in digital media this year, then by all means go for it. Just make sure you’ve done your research and explored every avenue before choosing your route.

Honest really is the best policy. So make sure you partner with someone who can back up what they say they can do. It really is unfortunate that there will be people out there who will happily take your money and run, or rip of your work at the drop of a hat. Not all of them, but there are a few.

Make sure you do your research before you enter into a contract. If you’re not up to speed with the land of digital marketing, then take your time and get there. Don’t be afraid to ask the questions until you understand.

The good news is… Googles January update, which was announced in a post, on the Insights blog on Friday. Will now make life extremely hard for anyone who doesn’t follow the correct processes. For more information on that, click here.

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