Pinwheel: The latest pin on the block

Have you heard about Pinwheel yet? – The new way to find and leave notes all around the world??

I stumbled across this earlier today, and felt the burning desire to blog about it today.

Pinwheel, which appears closely related to Pinterest, (and in fact has no relation) is the news venture of Caterina Fake; who is also known as one of the co-founders of photo-sharing site Flickr, which she sold to Yahoo back in 2005 for a mere £22 million.

The site, which is about to open up in beta will be made available to a selected few, who will get to test drive the site across its web and mobile web platforms. Caterina invited those wishing to be first in to leave their details via a link on her blog, which you can find here.

User will be able to send notes public, private, shared with an individual, in a group or with the whole world, explains Caterina.

“You can follow people, places and sets. And in the future, you will get notifications on your phone from who and what you choose.”

Wondering how this will create profit? Yeah, I was too. It seems that Pinwheel will take the route of sponsored notes, and inviting businesses to sponsor them. The idea is that these notes will operate as a direct mapping system, pointing customers in the direction of those stores, or indeed opening the possibility to promote products in specific locations.

This is one to watch, and a timely invention given the rise in location-based marketing.

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