Below is a picture of the beautifully presented dessert served up by my local Chinese resturant, not so long ago, labelled on the menu as Chocolate Souffle. If you’re a wordsmith then you will have noticed the deliberate typo in today’s title to co-inside with today’s story.
Souffle, and soufflé (which I can presume was the intended spelling) hold two very different meanings.
According to my dictionary, souffle represents the murmuring, or blowing sound heard through a stethoscope, and soufflé, which many will recognize as the light spongy dessert made typically, by adding flavoured egg yolks to stiffly beaten egg whites are agreeably independent.
Besides the small typing error, which I could easily overlook. It was the description tag that let me down. There was no gooey chocolate centre. Let this be a lesson that just because something looks good, doesn’t mean it tastes good. Don’t get me wrong, I love this restaurant for what it is. However; I am a dessert queen, and as good as this baby looks, it was a little overcooked on the inside.
To gain a winning dessert in life, business or campaign; “taste must be married to luke.” In other words, our work, our relationships, our words and our actions must carry authenticity.