Way too many people are walking around today in fear of what people think of them. I want to encourage you today, to be bold and confident in your identity. If you don’t know what you stand for yet, then figure it out.
“If you stand for nothing, you will fall for anything.”
One of the most problematic areas I’ve found in social media marketing today is in the mindset held by suits at the top, or those in management. There is a fear that if they equip, or empower someone else to be the voice of their brand then, they are losing control, which is semi-understandable providing they don’t hire someone to be a social media strategist, and remove all privileges of what that entails, once they are in the door. This problem still consists today, and as hard as that may be to believe given the massive leaps and bounds made within the world of internet marketing, of late, I’m not sure we’ll see that back of it any time soon. My advice is best to be aware of this, and prepare to go around.
The truth is no business, irrespective of size can afford to be living in fear of what someone will say about your product or brand. If it’s a good product then there shouldn’t be a problem. Of course there will be a small percentage of people who just don’t like your product, or idea, and that’s OK. These are not good enough reasons to go all tightfisted on your social media team, if you have one (If you don’t, you have bigger problems that fear of what people think about your product, or brand).
Rather than shying away from the world, why not train your staff on how to handle complaints, and extend your customer service arm when needed through Twitter, Facebook and the various platforms that includes for you.
Remember some of those key fundamentals to having an online social media presence are:
- establish your online presence
- increase brand awareness
- engage with your consumer market
- encourage customer loyalty