The more you give, the more you sell

This is a principle that many within the world of business are discovering more, and more. Funny thing is that this is something we have been learning in my church for years. It’s true, the more you give, the more blessed you will be.

Today I just want to challenge you, what are you going to give? I honestly believe that if you decide to be generous as a business, and sow seeds accordingly from the heart, then you will at some point see those seeds returned to you in abundance.

Sometimes those seeds may come back in a different way to what you would expect, but why not try it. Now that doesn’t mean that you should work for free, for an unlimited time. Let’s be wise about things here. If you put yourself on a plate for those in the world who are willing to walk all over you, to do just that, then they will do just that. However; don’t let those small percentages of put you off from being generous. You may think this chat is deep, and irrelevant to running an organization, or launching a marketing campaign, but I would suggest this is 100% relevant.

We know from the world of social that businesses today must have a heart, and in many ways become human; i.e. Have personality, use conversational language, and have a heart. So you see, the more you give, the more you will sell.

Guy Kawasaki recently launched his latest e-book, ‘What the Google’ in partnership with Samsung, and in the process of self publishing he told The Social Hour, he’d given away 5,000 free copies. He went on to comment how in past tense publishers would have been telling him how crazy he was, for giving so much away for free. Yet, he also added that in doing just his sales have increased significantly. “It’s a funny thing,” he said. Well, not really. This principle of sowing and reaping has been around for sometime – It’s just now those who are applying the principle are starting to see the return, and sharing it with the world.

Published by Leanne

Social media manager for Oxford University Press. Entrepreneur and writer. Here to inspire.

2 thoughts on “The more you give, the more you sell

  1. Great point about the need for business to invoke an element of humanity. Lately, especially online, it’s seen everywhere. Error messages no longer say, “Error 432894832. Please try again.” They generally say something along the lines of “Oops, we messed up, sorry!! :(” It definitely adds a nicer feel to it and makes consumers so much more likely to stick with that business.

    1. Thanks for leaving a comment Laupsy! This is true; and in fact I’ve noticed quite a few of those error messages with pictures of a broken robot, or some kind of cute illustration to go along with the message too. The internet isn’t just a place where tech savvy people hang out anymore, talk tech, and do business. This is now a playground where the world hangs out, which means signs must be adjusted accordingly.

      I agree, it does wonders for brand loyalty. Who wouldn’t want to stick with a brand that speaks our language, and genuinely cares. 🙂

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