Three thoughts on what it takes to build a social organisation:
1. Embrace collaboration
This is not the time to be a jack of all trades – unless you are extremely good at that role and have been practicing for some time. We must open ourselves up to the idea of working with other skilled professionals, and be secure in that choice, which co-insides with my philosophy; Soar with your strengths, and delegate your weakness.
Hot tip – If you haven’t already heard, let me be the first to introduce you to the rise of the freelance, and collaborator.
2. Choose leadership, over management
The difference between both is influence. The level of influence you have will determine the altitude of your team, company, brand, and organisation.
3. Nail your social strategy to the core of your business
Social media should not be a flirting thought by now. There should be no question on how important is Google+ – It is extremely important. If you want to be alive in a years time, (which is a generous amount of time) then make sure you take each of these three thoughts, and drill them deep into the centre of your organisation. Bolting them onto the side of your business will not work. These are core essentials, and relevant to anyone looking to build, or grow business in 2012.