Quality ranks higher than SEO

I came a cross this article today, in Entrepreneur magazine that highlighted some of what I have already been talking to clients about for sometime.

Although we have yet to see the full impact of punishment for an over optimizing our sites, I believe we have seen a significant amount of movement since the arrival of Google Panda 3.2, back in January.

In the world of digital marketing, SEO and Link Building has been center stage for years now. In year of 2012 that won’t get you far. To stay in the game you must choose:

  • Quality
  • Freshness
  • Context

To find out more, or if you need help putting together a new strategy for a campaign, or business that will drive you forward into 2013, why not get in touch by clicking here, and find out how I can help you.

Alternatively, check out my previous post on how to build a social organisation.

If you like this post, please feel free to share with your friends, and connect with me on Twitter @leemac85

Published by Leanne

Social media manager for Oxford University Press. Entrepreneur and writer. Here to inspire.

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