Two very important things, and yet there are times when we seem to misplace these very expensive assets. Whether we lose them through our actions, or circumstances, we cannot afford to ignore what they are, and what they mean for our life, business, project, or relationship. Failing to weigh up the cost of time, and value can have serious consequences. Evaluate what these words mean to your business, change them if need be, but whatever you do; Make sure you include them in life and activity. Keep them right at the front, and do not digress.