Never underestimate the power of one tweet!
Like any relationship, our response and actions within certain situations can have a positive, or negative effect. In world of social media this does not change; excluding the level of exposure, of course.
As scary, and as dangerous as this may seem too many, we must not lose our nerve and shy away from fear of exposure.
We should not worry about gaining a negative response from a comment, post, or plug made (within reason). Instead, I would suggest it is far more important to understand, know and respond well in these events. Always make sure you that when you do respond, respond in a manner that is appropriate, firm and professional.
The power of sharing is much more than simply the share of information. It has the potential to go the extra mile when building relationships; to share experiences both bad, and good. Building something of greater strength, and value – a friend for life.