There is no getting away from the fact that time itself has become a restraint on many businesses; and I wouldn’t say this is specific to small businesses, these days, either.
With the internet being one of the few economies actually growing, and everyone scrambling to understand it – It makes complete sense. However; it also makes no sense that there is still a huge gap, and slow to action spirit that leaves many businesses far behind their potential.
So how do we combat this? We combat it, by assessing what we can, and cannot do; and delegate the load through collaboration.
I think some businesses need to assess what their priorities are, and get a second opinion. With the greatest respect, a mother is always going to love her baby regardless, and this is in no way different to a CEO of his, or her own company, or even the head a particular department. As our roles within business, marketing, and indeed life continue to unravel, we must get smarter at assessing the necessities of our day, and be brave enough to take a step of faith at times when conversion rate looks low to begin with…