Be bold, be specific

I passed a hairdresser’s shop today, in Glasgow’s West End, with two bold posters slapped across their window reading, follow us on Facebook, follow us on Twitter.

Not the most presentable looking sign, or shop in my opinion, but after a second glance I had to wonder…. Were they actually onto something? They may not be the most presentable brand in the world, but they did catch my attention whilst driving.

Perhaps it was the angle of my car when passing the shop, but either way I noticed them; and for that I commend them. They clearly understood the importance of building a community online, and the advantage their shop, which was situated on once of Glasgow’s busiest streets.

If there is one thing I am learning through my own building process, is that we must be specific, and we must be bold.

What could you be bold, and specific about today in your business, or indeed in your life? I find in the context of business there are far too many small businesses still too scared, or oblivious to the world of social media marketing, and I reckon it’s about time we took a step of faith, and jumped right in.

If you want to find out how I can help your business, get in touch via a temporary email thebrandadvocate@gmail.com or come chat to me on my Twitter feed, here. First half hour consultation is free.

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