Fashion Thursday

I came up with this name a second ago, but the idea of a post relating to social media, and fashion is something I’ve been meaning to share for at least a week now.

The thing is… Life has taken a few bumps, tumbles, and falls over the last week; as we all know it does. I’ve been working frantically on the buildup of a very exciting project, and juggling the unforeseens of life.

Anyway; Social Media, and Fashion.

Gosh, I feel like bursting into song, or poetry. “Social media, and Fashion. And never the two shall meet!” Well, that would be an incorrect sentence because they do. They do meet. In fact, they were introduced way before most of us understood what Twitter was, and Facebook; if you were a late booker like me.

2006: I held on to Bebo so tight, I’m surprised my screen didn’t crack, as I literally refused the flooding emails of, join your friend JOE BLOGS on Facebook. As if by putting their name in capitals would make me want to switch!

A similar resemblance to the stomp my feet, gut feeling that no I will not be caught injured in those army male like.. shoes!

Approximately a week later: “Yes, so I was thinking I’d quite like to purchase a pair of those army style boots? In Chocolate Brown?” I casually slip into conversation with a girlfriend, who I am about to go shopping with.

But, that’s what we do, right? Well most of us anyway. To bring this back to my point that social media and fashion work hand in hand. I thought I’d illustrate, by using one of my old posts three useful apps that every business should have.

I still love these apps, I’ve blogged about them, and recommended them highly to anyone who reads, or has an interest in social media. Yet, I am also aware that as fleeting as a fashion accessory, perhaps boots was not the best example. So are the fleeting popularity of social media apps.

Do I really need another Twitter app??

I guess it comes down to personal preference really, but just like in the world of clothing there will be items of fashion that will never disappear, such as the black dress, and white collared shirt. There are some platforms that I believe are fundamental to most businesses, and that is:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ (It’s a Google world these days. I’m not quite sure how we’d cope if they ever shut down – Go back to snail mail, I guess).
  • YouTube

The rest, are down to personal preference, and industry dependent.

Just like the catwalks of London, Paris, New York, and Milan; who work vigorously to influence our spring,summer, autumn, and winter wardrobe buys. We, as marketers, business people, and right down to the individual job hunter must succeed at making the right impression with a well-thought through, strategic marketing plan that INCLUDES some form of Social Media Marketing. Assessed seasonally.

Have you thought about your summer approach yet? Do you know what’s trending at the moment?

If not, and you’d like to discuss more. Please feel free to drop me a line at thebrandadvocate@gmail.com, or connect with me on Twitter here.

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One thought on “Fashion Thursday

  1. xsmen says:

    Leanne, I agree with this completely. I’ve been a reporter for the past several months at a local community newspaper here in Columbia, MO, and I used social media to drive traffic to my articles. I’m doing the same with a blog I created today (Xtra Small), a fashion blog dedicated to smaller-than-average males like myself. Anyway, I promoted my first post on Facebook, and I’ve already seen positive results.

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