Being yourself

I love that in the time short time I’ve been in the digital marketing industry, I’ve seen massive changes from being in a position where I was once inferior to the ‘powers that be,’ to actually having a voice and a pretty on point perspective of what actually works and doesn’t work. Something that tookContinue reading “Being yourself”

Consider it an honour

When people take the time to follow a company, a person, or a brand on Twitter, or Facebook, or LinkedIn we must consider such an act to be an honour. This is a good indication that something of what you have to offer is attractive to them, and stirred enough interest in them to connect.Continue reading “Consider it an honour”

Social Media, Kindness and Culture

So here’s an interesting debate for you. Could social media be used to change a culture? This was the question, and idea posed by Grant McCracken, in his article ‘Could a Social-Media Tool Increase Kindness.” In the article Grant uses Boston as his example. Speaking from his own experience, and in his own words: “IContinue reading “Social Media, Kindness and Culture”

Two core principles of social media for your business

We don’t expect a guy or girl to just jump straight into marriage, (at least most of us don’t) do we? So why would we then, expect anything different when it comes to business and more importantly social media. Consumers connect with brands they trust, love and enjoy – There is just way too manyContinue reading “Two core principles of social media for your business”