Being yourself

I love that in the time short time I’ve been in the digital marketing industry, I’ve seen massive changes from being in a position where I was once inferior to the ‘powers that be,’ to actually having a voice and a pretty on point perspective of what actually works and doesn’t work.

Something that took the previous generations years to figure out, is being solved in a much shorter space of time – Given the extreme amounts of information that’s being downloaded every second, to the vast amount of connection that is taking place; not just locally, but globally.

The global part may not be news to you, but in the perspective of business marketing and digital marketing. This explains Google Panda, and Penguin, and to those who are not familiar with either of these. They relate to a bunch of guidelines, or boundaries that Google have put in place to stop black hat marketers cheat you out of your money, and sell you bad links, or anyone trying to cheat a game of fair play.

Although my marketing friends world would frown at me for saying this, but it’s true – And I for one think it’s a good thing. It’s good for everybody involved (generally)

It helps us the business owner choose a better fitting glove for our business when looking to partner with outside companies, etc. And it helps the consumer have a varied pallet to choose from – Hopefully giving them a better selection of genuine businesses.

What do I mean, by ‘genuine ‘ people who’re in business for all the right reasons, and not for a quick buck.

Oh yes, it goes that deep.

Consider it an honour

When people take the time to follow a company, a person, or a brand on Twitter, or Facebook, or LinkedIn we must consider such an act to be an honour. This is a good indication that something of what you have to offer is attractive to them, and stirred enough interest in them to connect.

That is what a Follow, or like button is; An invitation sent out on behalf of the page owner to the consumer, to connect.

With connection, comes responsibility – Like in any relationship. However, today I just want to leave you with one thought that its an honour when you have people following you on Facebook, Twitter and so fourth. In the same way it’s an honour when a customer decides to walk into your shop, and buy from you.

Our attitude (that we hold) towards customers, or followers (online or offline) will determine the altitude of our business.

 

 

Social Media, Kindness and Culture

So here’s an interesting debate for you. Could social media be used to change a culture? This was the question, and idea posed by Grant McCracken, in his article ‘Could a Social-Media Tool Increase Kindness.”

In the article Grant uses Boston as his example. Speaking from his own experience, and in his own words:

“I was surprised by how standoffish everyone in my apartment building was. We would see each other twice a day in the elevator, but we’d rarely exchange a word of greeting or acknowledgment. It was so bad, I remember thinking to myself at one point: Maybe this building is in the witness relocation program, and people are afraid they’ll be recognized.”

He went on to say; “Normally, I’d say the situation was beyond our individual or collective control.” And then goes on to explain from there about his findings through a couple of guys who set out to prove him wrong – with social media.

As it turns out, these couple of guys are on the verge of launching a social media tool called Thank Bank, which I believe is a network designed to help people express their appreciation.

There are two points that spring to mind when reading this article:

  1. What makes Thank Bank different from pressing ‘like’ on Facebook? Could a social network specifically for expressing thanks be enough..? And do I really want to sign up to another platform without good reason.
  2. Surely the increase of kindness comes from an individual, or group decision to do something – and not a social media tool. If this were case then, I’d suggest we have much bigger problems at hand…

Personally, I am all for the idea of social media encouraging social good and increasing kindness. Social media is a powerful aid, which I fully support and salute the good work it has already done for individuals, family life, and business. I just believe that we must be careful not to mistake the different between our actions and the assistance of a tool in a world that has become so dependent on such smart technology.

In any case, I also believe that is more than possible to change a culture when a group of people together make a decision. On our own, I would agree with Grant, it is impossible. However, I believe there is power in a few.

To quote Margaret Mead, and American cultural anthropologist:

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

Read Grant’s article in full, here. Please let me know what your thoughts are on this by, posting your comments below, or connect with me on Twitter here.

Two core principles of social media for your business

We don’t expect a guy or girl to just jump straight into marriage, (at least most of us don’t) do we? So why would we then, expect anything different when it comes to business and more importantly social media.

Consumers connect with brands they trust, love and enjoy – There is just way too many options out there in the cyberspace of choice.

So what should be our priorities then? Making sure we are on Facebook? Making sure we tweet twenty times a day?

Regular tweeting is good, I believe. However; ultimately I believe the ‘quality over quantity’ principle plays a crucial part.

Build relationship first, and loyalty will follow.

Now, you could argue that given the vast number of options we have to choose from today that this could be an ambitious statement. That surely it’s impossible to keep a group of customers for more than 64 years, (yes this was actually achieved by some of the long standing companies) which is almost the span of a person’s life – In this day and age.

I believe it is possible. At least to reach beyond the ‘average’ and succeed more than… If you think I’m crazy then, I will save this post and dig it back out on the day this statement comes to fruition. It just requires wisdom, skill and a little faith.

Like with any lasting relationship, loyalty is a quality that is grown over time. If you can provide a reliable solution that solves the consumers problem, and have the right marketing mix then, why not.

A customer will respect a brand, client, or product that carries integrity, consistently.

What I will say though, is that it is much easier to throw out unopened magazines and email these days; and that is why we must be willing to put in the hard yards at the beginning – And build relationship first.

 

Quick note to update

So you may be wondering why there has been a gap in posting over the past week, or so – And you would be right to wonder. The truth is, I have just got back from a working break down south (UK), and currently working on two up and coming projects, both of which I am extremely excited about. 

Since my last post, I must have written a bunch of posts, thoughts, and tips on my observations within the world of social media, business and marketing. I can’t wait to pick on to share with you, but as I really wanted to write something on this wall tonight, I thought I’d give you a heads up. 

Hope everyone’s had a great weekend, and to those within the UK and Commonwealth – Trust you had a fantastic Jubilee weekend. 

P.S Hey, I would also like to take the opportunity to THANK YOU to anyone reading this post, or those who have subscribed, or shared any of my blog posts before. I count it a privilege when someone shares, or leaves a comment, or takes the time to view this blog. 

Best Wishes,

Over and out.

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