I love that in the time short time I’ve been in the digital marketing industry, I’ve seen massive changes from being in a position where I was once inferior to the ‘powers that be,’ to actually having a voice and a pretty on point perspective of what actually works and doesn’t work.
Something that took the previous generations years to figure out, is being solved in a much shorter space of time – Given the extreme amounts of information that’s being downloaded every second, to the vast amount of connection that is taking place; not just locally, but globally.
The global part may not be news to you, but in the perspective of business marketing and digital marketing. This explains Google Panda, and Penguin, and to those who are not familiar with either of these. They relate to a bunch of guidelines, or boundaries that Google have put in place to stop black hat marketers cheat you out of your money, and sell you bad links, or anyone trying to cheat a game of fair play.
Although my marketing friends world would frown at me for saying this, but it’s true – And I for one think it’s a good thing. It’s good for everybody involved (generally)
It helps us the business owner choose a better fitting glove for our business when looking to partner with outside companies, etc. And it helps the consumer have a varied pallet to choose from – Hopefully giving them a better selection of genuine businesses.
What do I mean, by ‘genuine ‘ people who’re in business for all the right reasons, and not for a quick buck.
Oh yes, it goes that deep.