This should be the statement and attitude of all start-up business. Borrowing money, paying for leads, paying to sit and have a coffee with someone may work and be beneficial for some; however, to me this makes no sense at all.
Surely we ‘business owners’ want to be adding value and not subtracting it; and the best way to do this, is to add quality not quantity?
What do you think?
Simply posting on timeline what you had for dinner, or items of clothing that you wish to buy are all great if you wish to do so, on your own personal profile. However, the same principles that you use when posting on your personal profile do not apply when posting from a Facebook page; or through any other business-related social media channel for that matter.
We must learn to engage and move away from the spectating side of social media – Myself included. I don’t claim to be anything more than a work in progress, but I do have a fair idea about how things should be done and aim to hit those standards continuously.
Some ideas on how we could all improve our social influence online;
1. Start using our networks to connect and engage. We use those words way more in speech than in action.
2. We are all human and despite, the fact that we are interacting via a computer screen of sort; we need to be willing, open and honest as a business to say, ‘I suck at this, but I can help with this.’ People want to know there is a real human behind the profile and no matter how great you are at your job, we will all make mistakes, so have a little grace.
3. Not every negative comment needs to be a crisis, some can even be constructive. At least then we can learn, change and help someone else avoid making the same mistakes.
Let us inject some of the resilience that we require in every day relationships into our teams.
A man who has skill and experience is skillful, but a man of great intelligence is worth far more.
Don’t forget if your reading this and you have a question, or what to find out more. You can chat to me @leemac85 on Twitter too.
Two interesting words, with to very different meanings.
To hope is to be hopeful – To be hopeful that from a particular situation, event or relationship we or the thing that is hoped for will produce a desired result.
To have faith is to believe without having a full understanding or tangible sense that something is, or will be.
How do they relate to business, marketing or leadership?
Well… they’re also attitudes, and in this post I would like to refer to them as seeds. Whatever attitude we choose to take into a particular campaign, business or idea will inevitably produce fruit from the seeds of the attitude we plant.
You can’t plant an apple tree and expect to get oranges, so it’s important to take a moment to revaluate which of the two attitudes you take with you on your journey.
Sometimes we hold on for something that can be seen, but the truth is neither hoping, wishing or having faith enables us to fully see what lies ahead in any aspect of life. They are merely the rope swings in which to get us across a deep pool of unknown. Be careful, which rope you choose because only one of the three I’ve just mentioned will get you to the other side.
Have you figured it out yet?