Simply posting on timeline what you had for dinner, or items of clothing that you wish to buy are all great if you wish to do so, on your own personal profile. However, the same principles that you use when posting on your personal profile do not apply when posting from a Facebook page; or through any other business-related social media channel for that matter.
We must learn to engage and move away from the spectating side of social media – Myself included. I don’t claim to be anything more than a work in progress, but I do have a fair idea about how things should be done and aim to hit those standards continuously.
Some ideas on how we could all improve our social influence online;
1. Start using our networks to connect and engage. We use those words way more in speech than in action.
2. We are all human and despite, the fact that we are interacting via a computer screen of sort; we need to be willing, open and honest as a business to say, ‘I suck at this, but I can help with this.’ People want to know there is a real human behind the profile and no matter how great you are at your job, we will all make mistakes, so have a little grace.
3. Not every negative comment needs to be a crisis, some can even be constructive. At least then we can learn, change and help someone else avoid making the same mistakes.
Let us inject some of the resilience that we require in every day relationships into our teams.
A man who has skill and experience is skillful, but a man of great intelligence is worth far more.
Don’t forget if your reading this and you have a question, or what to find out more. You can chat to me @leemac85 on Twitter too.