Free is no substitute

Giving away free samples and gifts are all great if your business is built from a place of trust and integrity, but if you can’t provide customers with a service that is sustainable, then you shouldn’t think that giving away free tickets to a concert is going to be enough to keep people buy in.

Gimmicks’s don’t work. As the consumers choice increases, our expectations in what we look for in any one supplier will inevitably change – and this is more than an economic issue.

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