If you’re not on it, and you are a start-up with visual products and a young audience base – download this app today. If you don’t have a product to sell, don’t worry, I think any business can benefit from this wonderful platform. We all love to look at pictures, and take pictures. Instagram now has over 400 million active users. (Statista -April 2016)
That’s 80 million more than Twitter right now, so you know its’s doing something right.
“I am personally obsessed with it right now. I use it as my insta journal, to record memories and moments.”
3 reasons on why you should use Instagram for your business
1. It’s a great way to show brand personality.
Think of it as a shop window that people can either see your beautiful products or peek behind the scenes and watch those beautiful cakes being made by your wonderful employees. Do you have birthdays, or why not share the happy moments in your business with your consumers. People who share together, stay together. If you want to build lasting relationships with your customer/clients, then it’s a beautiful way to stay connected.
Who does this well? Check out Hurricane Jane Creative.
2. Be seen with by your hashtag
Hashtags are a great way to group your content and will allow your photo to be found by users under whichever category suits you best. It’s a great way to build your community. If you’re not sure which ones to use, then have a look at who you follow and similar brands or products, and see what they are using. Choose the ones that are relevant to you.
3. Take advantage of user generated content
Worried you will run out of content? You don’t always have to reinvent the wheel. You can use images and videos that your customers have already created. You can search by hashtags and repost (I use an app called repost), or ask your followers to submit content to you via a hashtag. What’s not to love? Great content that you didn’t have to create!
Who does this well? Check out the Met Office.