Often we refuse to start because we are too scared of the cost, but by doing that we’re only really missing out on unexpected gains that if you look close enough are worth far more than if you hadn’t stepped out in the first place. What do you need to start today?
What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.
That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.
Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth.
One of the ways we can combat this is to create a bigger piece of content like a video, a blog post, or a podcast episode that you can the split into several pieces or timbits that are really bite size chunks for people to take away. The most important thing is for them to add value to your end user.
Seth Godin recently said “Better is an assertion, one that requires not just the confidence to say it, but the optimism to believe that it’s possible.”
I agree. Let’s be better.
Be different. Too many of us try to fit in because culture and hierarchy have led us to believe that we should. Why? What good is it if you become like joe bloggs on your left or June wright on your right? What if you seek to improve, to change, to move the needle in your industry or area? To do great things you must be willing to stand out.
Two things you need to know before you become a marketer:
1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards in the fight for more attention.
2. No man is an island – it’s really stunning to me when I see a marketer who doesn’t want to play team. I think those who let the competitive nature of this industry run loose really stunt their growth in the long run. We need each other to be authentic and collaborative in today’s marketing, and in the words of someone wise, “If you want to go fast go alone if you want to go far, go together.”