“You don’t rise to the level of your goals, you fall to the level of your habits.” A golden nugget of wisdom from James Clear in his book Atomic Habits.

Having worked in corporate companies for most of the last decade, I have found it so easy for CMO’s to set out their goals across an organisation without paying due attention to embed the habits that are essential to achieving the results desired.

For example, if you want to become a company that is innovative and on the cutting edge of your market to generate sales and hit your targets, but you fail to resource your teams both in technology and in space to create, then it might be time to create some margin and review your actions.

Habits are the compounding interest of a series of actions taken (1)

Nobody starts out an expert

Thought for the day. Whether you are in business, marketing, or any other profession. Nobody starts out an expert, and everyone’s journey is unique to them. I hope this reminds you today that you have permission to go after that dream, learn that new skill, chase that dream profession.

The main key for anyone looking to become an expert is to know what they want to be an expert in, and learn the habits it takes to get there.

Nobody starts out an expert, but every expert makes a start.