Featured

Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

Featured

What have I been up to?

Hey beautiful people. Can you believe we’re in the middle of summer already and over half way through 2019? I know I’ve been MIA for a minute. I thought I’d jump on today and give you some insight on what I’ve been up to in my spare time.

I’ve been working on getting a decade of experience in working with brands and businesses of all shapes and sizes out on paper and developing some tools to help fellow entrepreneurs, start-up’s and small businesses (professionals) to help set them up for a great market experience.

I can’t say too much more than that now, but if you would like to be the first to know what’s happening pop your email address over in the Tailor Made Social holding page.

Featured

Better

Seth Godin recently said “Better is an assertion, one that requires not just the confidence to say it, but the optimism to believe that it’s possible.”

I agree. Let’s be better.

Staying connected through Corvid-19

For anyone looking to find creative ways to stay connected, reconnect, or reach out to friends and loved ones, we’ve pulled a few of the top apps and website options for you to stay visually and socially connected. It’s important for everyone to play their part to protect themselves and others from this virus, and whilst we may not be able to meet in the same place right now, we can and should stay connected in some way. Even if that’s picking up a phone, or sending a text. So other than the long standing phone call and text message, here are a few other ideas for taking our group meetings and hang outs online. 

  1. Google Duo 

It’s FREE and accessible via any desktop, laptop, smart phone, and tablet. You can get up to 8 people on a call at once. 

  1. Whatsapp 

Many of us use this already as a text and group chat platform but don’t forget it also has the capability to hold video and audio calls.

  1. Facebook Messenger

You can get up to 50 people on a call. This is likely one of the easiest routes for group chats since most of us probably have a facebook account. Just log into your messenger or click on the messenger icon on the top right hand side of your Facebook home page. Select a new group and then add those you wish to add to that group. All you need to do is click on the video or telephone icon to make your call.

Whatever you do, make sure you stay connected. Let’s pull together even if it’s from a distance. 

Learning the unforced rhythms of grace

In this season of life as projects pump up, and I juggle the demands of managing my sphere of influence. I am learning to lean into what I know as the unforced rhythms of grace. I believe that is where we see the best fruit and progress grow.  Have you experienced this?

It’s the sweet spot between the ebbs and flow of life where action bubbles under the surface, habits are built, and efforts are focused and present on the now with the future in mind.

Whether you’re building a business, developing your skills for your next job to level up, or you’re moving from marriage into parenthood. Life is always moving, marketing trends are always changing and progressing. It’s not our job to control every factor and minute area of life. It’s our job to keep up with the rhythm of grace as that applies to our begin, our actions, and our responsibilities within this small blue planet.

How switched are we to the pace at which we are traveling? Too slow and you can miss out on an epic adventure beyond anything you could dream off. Yet too fast and you can burn out before you see the return on your investment. Knowing when to rest and when to push through is for most of us a learned behaviour, but that’s why taking a moment to consider the destination and steps required to take us it is so important.

It’s a new month, and we are halfway through the year already. Have you checked your rhythm lately? Are you heading in the direction of where you would like to be in 6 months time? Are you too caught up on the rhythm of your neighbour that you’ve fallen out of sync with your life? Well, today’s a good day to get back to where you need to be.

It doesn’t really matter about the speed, or whether you get there in 6 months or 12 months. What matters is we thrive and not strive.

 

Habits

“You don’t rise to the level of your goals, you fall to the level of your habits.” A golden nugget of wisdom from James Clear in his book Atomic Habits.

Having worked in corporate companies for most of the last decade, I have found it so easy for CMO’s to set out their goals across an organisation without paying due attention to embed the habits that are essential to achieving the results desired.

For example, if you want to become a company that is innovative and on the cutting edge of your market to generate sales and hit your targets, but you fail to resource your teams both in technology and in space to create, then it might be time to create some margin and review your actions.

Habits are the compounding interest of a series of actions taken (1)

Nobody starts out an expert

Thought for the day. Whether you are in business, marketing, or any other profession. Nobody starts out an expert, and everyone’s journey is unique to them. I hope this reminds you today that you have permission to go after that dream, learn that new skill, chase that dream profession.

The main key for anyone looking to become an expert is to know what they want to be an expert in, and learn the habits it takes to get there.

Nobody starts out an expert, but every expert makes a start.

Work with purpose

To work with purpose is to know that what you do has a larger meaning than to simply provide the means to an end. At the same time, it’s important to maintain balance and know that even Henry Ford, the founder of Ford motor company, worked as an engineer for Edison Illuminating Company of Detroit long before he created the company we are familiar with today.

As I sit in one of my local coffee shops to write this (ahead of time), I watched a young girl caring for another younger girl who had accidentally pulled the emergency cord in the bathroom that set the alarm to go off. The waitress in sheer panic runs towards the bathroom door to make sure that everything was ok, as another girl rises to check on the girl in the bathroom. It would appear to be the girl’s carer. We soon recognized the false alarm, and everyone resumed to their stations with grace to the situation. As the carer sat back down to her coffee and reassured the startled girl that everything was ok… something sparked in me. That right there was something special. I witnessed a relationship formed through the strengths of one girl who showed great love, strength, and grace towards a young girl who clearly depended on this lady to provide reassurance and protection from what she was unable to process on her own. What an honorable role to have.

This is something that we should all strive towards whatever we do in life. To find purpose in the work we do, and to work with purpose every day.

I believe success in what we do looks like finding out what your strengths are life and use them. That doesn’t mean every day will be a bed of roses, or that we just arrive and expect to create a global company on the first day of business. After all life and pursuit of what we dream of doing is not a race, it’s a marathon. It’s not a competition with anyone but yourself. What if we would re-align, check ourselves, and review if the balance that we have in our work is sustainable. Do you spend your time doing something that doesn’t fulfill you? Do you do what you love but worry about competing with your colleague? Those only lead you down a path of disappointment, and quite frankly they are pointless.
Find out what you’re good at, and use it to help others. That is more fulfilling than any 401k, public recognition, or celebrity status will ever be.

Just start

Often we refuse to start because we are too scared of the cost, but by doing that we’re only really missing out on unexpected gains that if you look close enough are worth far more than if you hadn’t stepped out in the first place. What do you need to start today?

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.

That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.

%d bloggers like this: