Nobody starts out an expert

Thought for the day. Whether you are in business, marketing, or any other profession. Nobody starts out an expert, and everyone’s journey is unique to them. I hope this reminds you today that you have permission to go after that dream, learn that new skill, chase that dream profession.

The main key for anyone looking to become an expert is to know what they want to be an expert in, and learn the habits it takes to get there.

Nobody starts out an expert, but every expert makes a start.

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Better

Seth Godin recently said “Better is an assertion, one that requires not just the confidence to say it, but the optimism to believe that it’s possible.”

I agree. Let’s be better.

What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.


1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.

Xx

Boost your business with Facebook review

Last week, I had the privilege of attending an afternoon event with Facebook & Instagram on how to boost your business using Facebook and Instagram, so I thought I’d share a few snapshots and thoughts that stood out from the day.

We had some free coffee! Big thank you to the the lovely guys over a @pactcoffee and the Instagram team for that. There was cake too! I may eaten a few of those.. cringe! Oh well, back to the gym on Monday! 🙂


We heard from Olly Sewell, SMB manager for Facebook UK and Ireland. 

Tanya Beckett did a fabulous job hosting the event and below are three of the entrepreneurs that gave testimony of their success using Facebook. I thought Tricia Cusden was by far the most interesting story on the panel with her make up brand Look Fabulous Forever.

They also gave delegates the opportunity to screen print an Instagram photo of their choice. I choose to have my own brand logo, Frame Your World, which is a new range of inspiring lifestyle products that I am launching this summer.


So I know I’ve rambled on about my experience of the event itself, but from a business perspective it really is the best way to go with advertising and connecting to your target market.

I am particularly impressed by the developments of Instagram as the iconic vintage logo has now been officially facebooked! Yes, grammar police I just did that. With a new white background and a brand new logo, which doesn’t seem to have hit it off with the majority of those attend the event the powers that be defended the move as important to fit in with the Facebook brand. Fair enough! I think change is a process and we will all love the new logo in no time. I’ve got used to it already! I did however find myself reminiscing to the moment I first used Instagram and the Polaroid background that showcased my instant snaps. Ah how times have changed…

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I was rather expected by the mention of rolling out an analytical side to Instagram for business as the relatively new ad platform continues to get into its stride. Instagram is by far one of the hottest channels right now with 400 million active users.

As you all know this is my favourite channel, but incase you need another reason to be on Instagram than its connected to the market leader of social networking. A pictures speaks a 1000 words, and is a universal language. Isn’t that something? I think so.

3 top tips on producing creative content for Instagram

1. Build your content with stories and facts in mind – people remember these things.

2. Be consistent – branded content over time my brand will build. Make sure you have a clear direction, colour scheme, theme and purpose behind every post you publish.

3. Thumpstopping content – when people are sliding through make a quick impact to catch people’s eye. Research from MIT suggest that you have 3 seconds to capture people’s attention, so don’t wait till the end of your add to present the diamond to your customer. Our culture is changing once again, so it’s time to get clear the etch a sketch board and start thinking mobile.

If you need some more reasons, then check out my last post on 3 reasons why you should be on Instagram.

I honestly believe that if you want to be savvy in building and growing your business then you really should consider testify out the Facebook or Instagram ad’s. Besides the menial fact that Facebook ad targeting has a reach of 6.5 billion every month. It’s one of the most targeted and cost efficient way to reach your customer in a very noisy marketplace.

3 quick tips on getting started with Facebook Ad Manager

1. Know your goal – what do you want to get from it? Be aware that a share is much more valuable than a like, and content that is mobile friendly and video will have the greatest reach and impact.

2. Know your audience – you need to know specifics of your target market to get the most out of your campaign

3. Set aside some time aside and log onto Blueprint – Facebook have provided a great resource for help you no matter what level you are starting from that will fully equip you with what you need to know about creating ads.

Hello from the other side!

Since moving to London in 2013, I decided to start a fresh and that meant a new blog. A place where I could comment and document my observations on brands and social media trends or platforms that caught my attention.

After much debate I decided to condense my work into one platform, and indeed I decided The Social Exchange would be the best place to do that.

I do have some cool posts on Brand Me Social, and if you’re interested in having a peek, then please find them here: https://brandmesocial.wordpress.com/

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Going forward you’ll find me right here, at The Social Exchange, so come back soon for more social media commentary and updates right here in my newly decorated home!

Are you looking for a savvy freelance social media or content marketing?

I am now available for social media managing, or content marketing work!

Email: leanne@thesocialexchange.com

Colouring within the lines

As a kid, I loved to colour. Art was my game, and colouring was my name. I still remember my big cousin teaching me how to colour within the lines, and that was a real gulp shock horror moment, for me. ‘You want me to stay within the lines?’ How boring!

In retrospect, I guess it paid off a few years later when I was one of the few who scraped through Advanced Higher Art back in 2002 – much to EVERYONE’s surprise (including my own). There were some real talented artists in the room too. As it turns out that that was the first year of our new curriculum, and we later discovered that every teacher in the area had misinterpreted the course wrong! If the teacher doesn’t understand it, how on earth will the student? Okay I digress. The point that I am trying to make is that sometimes it’s good to experiment outside the ridged lines of other people’s perceptions and ideas, and express ourselves by painting something new. Something original.

What if the idea you have works? What if moving location turns out to be the best move for you and the company you go on to work for? Can you imagine being Walt Disney and told that you were a rubbish illustrator, and then years later laughed out of the bank for his proposal to build Disney World.

I have never been much of a colour within the lines kind of gal, creatively speaking of course, and to be truthful, I’m glad. Going against the grain is never easy, when you are a creative in an industrial society. However, as Henry Ford one said, ‘if you always do, what you’ve always done, you’ll always get, what you’ve always got.’

Someone, somewhere has to be willing to step out and take a calculated risk.

I have always felt that more companies should appreciate, and treasure the entrepreneurial spirit within their team, rather than squash it. Thankfully this is beginning to change. I believe that instead of being threatened by people who are better than we are in a particular area, we must learn to collaborate and make way so that collectively we can achieve success. However, if you find yourself torn between the voices that tell us to stay sit down, stay in line, then I challenge you to be true to your art and have ago.

Happy bank holiday weekend folks! Thank you to all who subscribe to this blog. I consider it an honour.

This was my final piece for advanced higher art. I’ve framed this and placed it on my desk to remind myself that sometimes we just have to take a risk, and paint.

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