Nobody starts out an expert

Thought for the day. Whether you are in business, marketing, or any other profession. Nobody starts out an expert, and everyone’s journey is unique to them. I hope this reminds you today that you have permission to go after that dream, learn that new skill, chase that dream profession.

The main key for anyone looking to become an expert is to know what they want to be an expert in, and learn the habits it takes to get there.

Nobody starts out an expert, but every expert makes a start.

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Work with purpose

To work with purpose is to know that what you do has a larger meaning than to simply provide the means to an end. At the same time, it’s important to maintain balance and know that even Henry Ford, the founder of Ford motor company, worked as an engineer for Edison Illuminating Company of Detroit long before he created the company we are familiar with today.

As I sit in one of my local coffee shops to write this (ahead of time), I watched a young girl caring for another younger girl who had accidentally pulled the emergency cord in the bathroom that set the alarm to go off. The waitress in sheer panic runs towards the bathroom door to make sure that everything was ok, as another girl rises to check on the girl in the bathroom. It would appear to be the girl’s carer. We soon recognized the false alarm, and everyone resumed to their stations with grace to the situation. As the carer sat back down to her coffee and reassured the startled girl that everything was ok… something sparked in me. That right there was something special. I witnessed a relationship formed through the strengths of one girl who showed great love, strength, and grace towards a young girl who clearly depended on this lady to provide reassurance and protection from what she was unable to process on her own. What an honorable role to have.

This is something that we should all strive towards whatever we do in life. To find purpose in the work we do, and to work with purpose every day.

I believe success in what we do looks like finding out what your strengths are life and use them. That doesn’t mean every day will be a bed of roses, or that we just arrive and expect to create a global company on the first day of business. After all life and pursuit of what we dream of doing is not a race, it’s a marathon. It’s not a competition with anyone but yourself. What if we would re-align, check ourselves, and review if the balance that we have in our work is sustainable. Do you spend your time doing something that doesn’t fulfill you? Do you do what you love but worry about competing with your colleague? Those only lead you down a path of disappointment, and quite frankly they are pointless.
Find out what you’re good at, and use it to help others. That is more fulfilling than any 401k, public recognition, or celebrity status will ever be.

Quality over quantity

Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth.

One of the ways we can combat this is to create a bigger piece of content like a video, a blog post, or a podcast episode that you can the split into several pieces or timbits that are really bite size chunks for people to take away. The most important thing is for them to add value to your end user.

Things you should know about being a marketer

Two things you need to know before you become a marketer:

1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards in the fight for more attention.

 
2. No man is an island – it’s really stunning to me when I see a marketer who doesn’t want to play team. I think those who let the competitive nature of this industry run loose really stunt their growth in the long run. We need each other to be authentic and collaborative in today’s marketing, and in the words of someone wise, “If you want to go fast go alone if you want to go far, go together.”

Quote of the week

Hi all,

It’s been a minute… I thought I’d kick of my first post of the year with a quote on community building. This week’s quote is from Megan Adams.

www.thesocialexchangeblog.com

Don’t forget to touch base with your customers once they have engaged with your brand or business.

Three ways to engage with your community through media:

  • Paid media – Through paid ads online and across social.
  • Owned media – Through your website, blog, and any other channel of communication that you own.
  • Shared media – Through the content you post via social media that can be shared.