Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

Work with purpose

To work with purpose is to know that what you do has a larger meaning than to simply provide the means to an end. At the same time, it’s important to maintain balance and know that even Henry Ford, the founder of Ford motor company, worked as an engineer for Edison Illuminating Company of Detroit long before he created the company we are familiar with today.

As I sit in one of my local coffee shops to write this (ahead of time), I watched a young girl caring for another younger girl who had accidentally pulled the emergency cord in the bathroom that set the alarm to go off. The waitress in sheer panic runs towards the bathroom door to make sure that everything was ok, as another girl rises to check on the girl in the bathroom. It would appear to be the girl’s carer. We soon recognized the false alarm, and everyone resumed to their stations with grace to the situation. As the carer sat back down to her coffee and reassured the startled girl that everything was ok… something sparked in me. That right there was something special. I witnessed a relationship formed through the strengths of one girl who showed great love, strength, and grace towards a young girl who clearly depended on this lady to provide reassurance and protection from what she was unable to process on her own. What an honorable role to have.

This is something that we should all strive towards whatever we do in life. To find purpose in the work we do, and to work with purpose every day.

I believe success in what we do looks like finding out what your strengths are life and use them. That doesn’t mean every day will be a bed of roses, or that we just arrive and expect to create a global company on the first day of business. After all life and pursuit of what we dream of doing is not a race, it’s a marathon. It’s not a competition with anyone but yourself. What if we would re-align, check ourselves, and review if the balance that we have in our work is sustainable. Do you spend your time doing something that doesn’t fulfill you? Do you do what you love but worry about competing with your colleague? Those only lead you down a path of disappointment, and quite frankly they are pointless.
Find out what you’re good at, and use it to help others. That is more fulfilling than any 401k, public recognition, or celebrity status will ever be.

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.

That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.

How many does it take to change a light bulb?

In the light of a new season, where one leader leaves us, and many more are faced with the challenge to rise up; I write to share the thought that it is possible for anyone to be a world changer.

No matter your race, colour, or creed. Wherever life may find you today, at whatever station you may find yourself; and even if you feel like the world is crumbling under your feet and that you don’t feel adequate enough. Yes… even then. It is possible.

As the world comes together in memory of this great leader, notice how Richard Branson, Oprah and many other history makers are found in one place, in one picture, at the same time; and yet each individual has brought something unique, special and of their own mark to the place we like to call, Earth. As important as it is for us to stand up in a room and shine bright the light that each of us has within, it is equally important that we can stand together united as one that we may see and BE the change in this world for this generation, and the generations to come.

To live only for ourself, our company, or money and self gain is, in my opinion, to live shortsighted in life; but to use the gifts, talents, and diverse skills that each of us have is to accomplish the dream in our hearts – is to do something great. I pray that our dreams don’t just fulfil something for our sake. Instead, I pray that they are attached to something bigger than ourselves, and full of purpose. If we only help one life in some small way, then let it be with the best of our efforts.

I believe we are all born with lights on the inside of us that are bursting to light up the world. When we feel happy and fulfilled we are a beacon to those around us. Some have lost their light along the seemingly tough journey of life. Many feel broken, hurt, and without strength to get back up. We can be that strength for someone today. No matter how insignificant it may seem to you, a warm smile can go a long way. It may take more than a smile to change someones life. It may take many smiles, and time spent chatting, or practically meeting a need somehow…but It only takes one person to change a light bulb, and it only takes one light bulb to light a room.

What London and life is teaching me

It’s official I’ve finally made the leap out of the country and into the city; from Glasgow to London to be precise. I’ve been horrendously bad at blogging over the past… cough… Two months; but with good reason. All that shuffling and waffling aside, it’s safe to say I have now arrived in London and as a new member of this big, bold and beautiful city I would like to document some of the harsh but priceless life lessons this new chapter has already served up.

1. Life is precious and must be treasured

In the three short weeks that I’ve been here I’ve witnessed a man being knocked down by a bus, (literally two feet from my side) and as my feet were forced to jump and skip over the debris, my heart raced with fear and distress of what I had just witnessed. Today, it happened again as I witnessed a man collapse at a bus stop in Shepherds Bush. When you’re forced to face moments like these you get a wake up like no alarm or sugarcoated motivational speech can provide. Life is precious and instead of beating around the bush, playing at relationships, living in a place of unhappiness, or working a job that you don’t enjoy we must learn to value and appreciate the time we have and the people in our world that really matter.

2. Time is the currency of life

Through personal experience I have come to the conclusion that if someone doesn’t value my time, then they don’t really value me: irrespective of how much I may like or appreciate them. Who we spend our time with, and what we spend our time doing is either adding or subtracting from our life. There’s a song in Avenue Q, which I saw last week at the Edinburgh Fringe festival that says, ‘there’s a fine line between love and a waste of time.’ To put this in context this was about relationships, but I believe that it can also apply to other areas of life.

3. History repeats itself unless we change the record

To write for me is to breathe, and often I spend the majority of my time writing about my own observations in the hope that someone else may benefit. In doing so I often find that there are threads of familiarity that run through each post I write, which bugs me ever so slightly – It’s also part of the reason I haven’t written a post in while, out of a desire to bring something fresh. If we never step out and try something new, or face up to the opportunity failure has to offer, then how can we expect our lives to be anything more than what it is right now. Even if everything is great right now, life is full of peaks and troughs and it would be foolish to ignore the reality that surrounds us.

 

1229835_10151619790316299_2141739000_n

The importance of personal development

Personal development is one of my favourite things to study in the whole world. If you’re not growing ask yourself this; ‘Are you still alive?’ Living life ‘safe’ does nothing, but prevent us from experiencing the best life has to offer. So many choose to live from a place of fear, to protect the little that they have; but it’s only when we venture out into the deep unknown that we’ll find the EXTRA on the ordinary forms of life – The secret to living a BIG life is to go on the adventure.

Holding life lightly

In the absence of blogging life has been teaching me a fair few tricks, hints, and lessons. I’ve been relentlessly applying to jobs, setting objectives, goals and doing everything I can to move towards them, whilst being party planner and bridesmaid to a lifelong friend.

I find every day is different in someway, with one challenge, or another; but above the confusion, toil and turmoil I have come to understand that to achieve success in any area of life it is good to hold life lightly.

If you hold on to a career, a relationship, or even something as materialistic as a car, then you run the risk of loosening the very thing you desire. Most of the motivational and leadership chat that I’ve heard seems to be focused on pushing people up a hill, but I want to suggest that there is not one reason for failure, but many. Most of the motivational and leadership chat that I’ve heard seems to be focused on pushing people up a hill,You can do nothing, and get nothing, or you can do everything and still get nothing. How is this possible? Well, obsession to always achieve, or win is equally bad as doing nothing to obtain the dream in your heart. Many hands make light work, but much work make light hands. In other words, the more you fill your time with stuff the weaker you become. People mistake busyness as a sign of strength, or achievement; but it’s not. It is only when we strike balance between hard work, and margin do we find ourselves in the slip stream of life.

Whatever you do today, make sure you take a moment to stop and enjoy what you have in your hand. It’s good to take stock, and don’t lose sight of what you do have on the way to where you’re going.