Quality over quantity

Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth.

One of the ways we can combat this is to create a bigger piece of content like a video, a blog post, or a podcast episode that you can the split into several pieces or timbits that are really bite size chunks for people to take away. The most important thing is for them to add value to your end user.

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Better

Seth Godin recently said “Better is an assertion, one that requires not just the confidence to say it, but the optimism to believe that it’s possible.”

I agree. Let’s be better.

Things you should know about being a marketer

Two things you need to know before you become a marketer:

1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards in the fight for more attention.

 
2. No man is an island – it’s really stunning to me when I see a marketer who doesn’t want to play team. I think those who let the competitive nature of this industry run loose really stunt their growth in the long run. We need each other to be authentic and collaborative in today’s marketing, and in the words of someone wise, “If you want to go fast go alone if you want to go far, go together.”