A simple social media recipe for every business

It’s lunchtime, and I can smell the beautiful aroma of home made soup brewing in the kitchen, next to my office. The beauty of this smell is that I recognize it from last week’s menu. It’s ham and lentil, made from homegrown vegetables, marinated with ham on the bone – My favourite. There is somethingContinue reading “A simple social media recipe for every business”

Quality ranks higher than SEO

I came a cross this article today, in Entrepreneur magazine that highlighted some of what I have already been talking to clients about for sometime. Although we have yet to see the full impact of punishment for an over optimizing our sites, I believe we have seen a significant amount of movement since the arrivalContinue reading “Quality ranks higher than SEO”

Make it personal

I woke up to this beautiful video note from Starbucks today. Check it out: This is both a lesson, and an illustration on where business is going in 2012 and beyond. Watching this video left me with rather large smile across my face, and a refreshing sigh of relief that someone is catching on toContinue reading “Make it personal”

Having a big heart

    You may wonder why I’ve included this video in my blog today, I honestly believe that if we have heart and understanding for this message, our businesses, lives and social media marketing campaigns will flourish so much more. If you want to know the ROI in social media, it will be much moreContinue reading “Having a big heart”

The Google Chase.

I’m getting a little tired of hearing the selected few of so-called ‘professionals’ struggling to make the switch between Social and SEO. Social is a completely different ball game. This regimented way of thinking that it’s all about the rankings and ‘giving Google what it wants’ is from my perspective foolish. It’s so much more.Continue reading “The Google Chase.”

Honest really is the best policy

If your thinking about investing in digital media this year, then by all means go for it. Just make sure you’ve done your research and explored every avenue before choosing your route. Honest really is the best policy. So make sure you partner with someone who can back up what they say they can do.Continue reading “Honest really is the best policy”

Online spend continues to out grow traditional print advertising

If you weren’t already convinced before, then be convinced now as one of the latest reports released by eMarketer has confirmed a significant growth in online advertising in the US, by as much as 23% up from last year. The marketing research group forecast online advertising spend this year will bring a noteworthy £25.5 million, inContinue reading “Online spend continues to out grow traditional print advertising”

Are you teachable?

Having a teachable spirit in life is something we should all have, or aspire to. Whether your the CEO of a company, a shop floor manager, or a mechanic; whatever your vocation. If we are not willing to be taught, or to be corrected then the question we really ought to be asking ourselves is,Continue reading “Are you teachable?”

New Google bar features new design, search and plus tools.

This is a snapshot look at Google’s new navigation bar, which will appear at the top of the browser window, like so ; The new design is all part of Google’s plan to improve the look and feel of Google products, including Search, News, Maps, Gmail, Translate and a whole lot more. The idea behindContinue reading “New Google bar features new design, search and plus tools.”