A simple social media recipe for every business

It’s lunchtime, and I can smell the beautiful aroma of home made soup brewing in the kitchen, next to my office. The beauty of this smell is that I recognize it from last week’s menu. It’s ham and lentil, made from homegrown vegetables, marinated with ham on the bone – My favourite.

There is something special when the cook uses ham on the bone, as apposed to something pre-packed, and mass produced. I believe the traditional ham hock adds a substance of value, flavour, and sustainability to the soup recipe that makes a meal well worth buying.

Taking the key elements of this story, I wonder what you would find to be at the core of your social media strategy as you think about the key ingredients you have chosen to bind it together.

Here are three essential questions to consider when evaluating your marketing plan:

  1. Are you adding value to the end consumer?
  2. Do you bring a distinct flavour that sets you apart from the crowd?
  3. Are you sustainable within your market?

There is plenty of exposure, and press on the importance of social media, but what sets a Tesco value meal apart from Tesco’s finest, is substance and quality.

We need more than a social media presence to stand the test of time. We need a sustainable strategy that doesn’t just look to be outsourced (mass produced), but one that puts social at the core.

If you would like to find out more on how we can help you, or attend one of our Social Media Workshops, get in touch today.

Our next workshop, will be brought to you by Tailor Made Social, and Vital PA. Subscribe, and stay tuned for more info coming soon!!

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Dear Google…

I  love your new Ad for Google Drive…

Thank you for the opportunity, but I would kindly like to reject your offer to join Google Drive right away, as I do not wish to surrender ownership of my files to yo at this present time. You may well want to sell them on to other companies, in an innocent fashion, but I’d rather hold on to the small slice of ownership I have left, concerning the net.

Despite my lack of excitement to sign over another portion of my own personal business. I would like to commend you for the good work you are doing on the matter of SEO – as you “take another step to reward high-quality sites“, by changing your algorithm… again. At least it’s for a good cause; and you’re a tad better at communicating changes than Facebook – Who are also making important changes to their fan pages, again.

Yours faithfully,

Google User

Quality ranks higher than SEO

I came a cross this article today, in Entrepreneur magazine that highlighted some of what I have already been talking to clients about for sometime.

Although we have yet to see the full impact of punishment for an over optimizing our sites, I believe we have seen a significant amount of movement since the arrival of Google Panda 3.2, back in January.

In the world of digital marketing, SEO and Link Building has been center stage for years now. In year of 2012 that won’t get you far. To stay in the game you must choose:

  • Quality
  • Freshness
  • Context

To find out more, or if you need help putting together a new strategy for a campaign, or business that will drive you forward into 2013, why not get in touch by clicking here, and find out how I can help you.

Alternatively, check out my previous post on how to build a social organisation.

If you like this post, please feel free to share with your friends, and connect with me on Twitter @leemac85

Make it personal

I woke up to this beautiful video note from Starbucks today. Check it out:

This is both a lesson, and an illustration on where business is going in 2012 and beyond. Watching this video left me with rather large smile across my face, and a refreshing sigh of relief that someone is catching on to the customer matters truth that many brands still seem to think is a myth.  When you watch this clip you get a real sense of the Starbucks message. People see through fake campaigns, it’s not enough just to say you do something, people must experience it to believe, and to keep coming back.

If you want to make your business successful in 2012, make it personal. Re-engineered tweets just won’t do. People want to feel special, and accepted by their brands in the same way they seek from relationships with their friends, partners or family.

From gadgets, to social media, and everything in between make sure you make it personal.

If you like many struggle to manage your social media, or blogging for business, then why not call in the armed forces for help!

With experience in SEO Copywriting, blogging, social media training and consultancy I have strategized,  managed and participated in multiple projects social media/SEO projects from vast number of industries. If you would like my help on any of the services above, or simply have a question you would like to ask, then please find me on Twitter @leemac85

Having a big heart

 

 

You may wonder why I’ve included this video in my blog today, I honestly believe that if we have heart and understanding for this message, our businesses, lives and social media marketing campaigns will flourish so much more. If you want to know the ROI in social media, it will be much more than figures. It will be the personality of your brand, and how genuine you are as a business. That means the attitude you have towards your consumers matters. People smell fake, documents tweets a mile off, and it may seem like a time-consuming activity, but it’s one you can’t afford to miss out on.

It’s not good enough to have a computer spit your tweets out on a clock either. At least not for the majority of us. Like I’ve said before, we need to be ready for those opportune moments.

Of course the other reason I am sharing this video with you is I wanted to share this with you, in the hope it touches you as it has me. It’s too easy to switch on the news to remind us of the world that we live in, WE LIVE IN.

The reason we are alive, which is for SO  MUCH  MORE than making money. Having the dream to be successful as a singer, business person, whatever; is not a bad dream to have. Might I suggest though that we consider the impact of our dreams, and that we will get more out of them when they include others, rather than exclude.

If you want to find out more on the practical steps of social media marketing, or anything else then feel free to come chat with me on Twitter @leemac85

Disclaimer: I’m not suggesting we must fix the world in this blog, or that we do anything that doesn’t have heart in it. I’m just suggesting that when we remind ourselves of the bigger picture, and what is of true value in this ONE LIFE we are given. The rest I believe will take care of itself, as we are faithful with what’s in our hand.

Golden nugget: Google+ is an extremely valuable platform to be on for any business. If you are not on it yet, get on it now. Stop waiting for people to join. If you want to know more about how many tweets you should be posting, or find out more on how social media marketing can help your business then leave a comment below, and I’ll be sure to reply.

Here’s an idea: There are lots of amazing campaigns, and groups of people doing something to really make a difference. From Tom’s shoes, to A21, to a sisterhood of girls gathering together to play their part. As a business you can lend your hand of resources, or support in lots of ways, all shapes and sizes. Not because you will get something out of it, although you will undoubtedly, but because your human, and we all live in this big planet called earth that makes us ALL responsible for something. What’s your part?

The Google Chase.

I’m getting a little tired of hearing the selected few of so-called ‘professionals’ struggling to make the switch between Social and SEO. Social is a completely different ball game. This regimented way of thinking that it’s all about the rankings and ‘giving Google what it wants’ is from my perspective foolish. It’s so much more.

It may be a bold statement to make, but I solidly believe that social requires a whole new way of thinking. It can’t just be about the rankings anymore, it’s about the end user remember? We’re moving from the 3D generation, and into the 4D era. The pitch you were using way back when just doesn’t cut it any more I’m afraid.

Chasing Google is not the answer to selling more products, although having a presence and optimizing your site is imperative, don’t get me wrong. Rather, I’m addressing the attitude that shows a complete disregard for social and it’s true ROI, which are people! Some people are missing this exact point, and buying into the chocolate covered apple. Appearances can be deceiving. Make sure if you are going to work with someone outside your company that they are fluent in social.

Getting on the front page of Google means diddly squat if your product or service isn’t remarkably good, or remarkably cheap.

If you really care about the end user, then sure I can work with you on ‘giving Google what it wants,’ and talk through social signals, and share value with you.

However, I also believe that if you get the ducks in the right order, the water will part.

Have you ever noticed that when a flock of birds fly together they form a V shape? The V formation as it’s commonly known, allows the birds to lighten their load in flight by sharing weight, reducing induced drag, which in turn increases flight efficiency especially over long journeys.

There is a massive merge happening in the world of on line marketing. SEO and Social will continue to merge through-out this year, and if you don’t want to miss the boat… Make sure you are on top of the water, not under it.

Honest really is the best policy

If your thinking about investing in digital media this year, then by all means go for it. Just make sure you’ve done your research and explored every avenue before choosing your route.

Honest really is the best policy. So make sure you partner with someone who can back up what they say they can do. It really is unfortunate that there will be people out there who will happily take your money and run, or rip of your work at the drop of a hat. Not all of them, but there are a few.

Make sure you do your research before you enter into a contract. If you’re not up to speed with the land of digital marketing, then take your time and get there. Don’t be afraid to ask the questions until you understand.

The good news is… Googles January update, which was announced in a post, on the Insights blog on Friday. Will now make life extremely hard for anyone who doesn’t follow the correct processes. For more information on that, click here.