For the first time in 7 years I’ll be taking the stage to talk about one of my favourite topics, social media, over the next few months. I’ve listed two new dates available on my events page, and I can’t wait to share more in the weeks ahead.
“You don’t rise to the level of your goals, you fall to the level of your habits.” A golden nugget of wisdom from James Clear in his book Atomic Habits.
Having worked in corporate companies for most of the last decade, I have found it so easy for CMO’s to set out their goals across an organisation without paying due attention to embed the habits that are essential to achieving the results desired.
For example, if you want to become a company that is innovative and on the cutting edge of your market to generate sales and hit your targets, but you fail to resource your teams both in technology and in space to create, then it might be time to create some margin and review your actions.
Be different. Too many of us try to fit in because culture and hierarchy have led us to believe that we should. Why? What good is it if you become like joe bloggs on your left or June wright on your right? What if you seek to improve, to change, to move the needle in your industry or area? To do great things you must be willing to stand out.
Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…
- The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
- Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.
Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.
My final thought
If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.
Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.
Top app for organisation of thoughts and notes: Evernote
It’s a great way to store and organise your documents, images, voice notes and store them all in one place. There is a paid version, but I’ve had Evernote for years and have yet to need to upgrade. I also write a lot. I noticed Apple have updated their notes app – finally – with the ability to store notes in notebooks. It’s a great feature for organising thoughts I have on different subjects. Something we all should want to aspire too, if only for the purpose of productivity. Take a closer look here: https://evernote.com/
The app I couldn’t live without: Instagram
This is just for life. It’s just my favourite app for fun, photography, and user-friendly. If you haven’t heard of Instagram, and I’m sure you have, it’s an app for editing your photos and sharing publicly or privately. It’s a mobile app, so whilst you can pop it into google and browse profiles from the web, it shines best when you download it from the app store to your phone. A few months back Instagram added a business account function, which anyone can switch too, so if you’re a blogger, author, designer or someone who uses Instagram to market or build their brand in any way, then I highly recommend that you follow the steps below, and get some key insight information on your audience for free. Why is this useful? It will help you work out who’s most interested in what you post, what posts get the most engagement, which city and country locate your largest audience, and of course best time and day to post to your specific audience. The facts are presented in a user-friendly way, so don’t be overwhelmed if this is not something you are used to dealing with. It is extra useful to you, though. Oh and one last point before I move on, it also allows you to set a call to action so whether you want people to be able to email you from Instagram, call you, or visit your website/blog you can set that information to appear in your profile. Did mention this is the hottest app of 2016? Download here: https://itunes.apple.com/gb/app/instagram/id389801252?mt=8
Top app for creating images: Over
This has been my go to app for a while when it comes to creating images for Instagram. Although there are other similar apps out there that let you add text and artwork to photos, I felt Over produced professional creative & design that was easy to use. It actually bares a lot of resemblance to Photoshop in that it allows you to layer text, images and artwork. As I’m on the go or busy, I find this is the perfect go-to app to create branded content by adding a transparent logo onto white or brand colour square, with a quote or information I want to communicate to my audience. It’s quick, easy and a great way to raise brand awareness. This app is free, but to unlock lots of other fonts and make use of the quick and easy stock image library that Over has provided through a partnership with Unsplash (free royalty images) you do need to upgrade to the pro account for that which costs less than £8 per month. Check out the app here: http://madewithover.com/
Ok maybe there’s 4 top apps and not 3. My go to app for scheduling content is: Buffer
It’s super easy to drop my text and images into the app and link up to all my top social channels (except You Tube and Instagram) and I don’t have to think about it again. There is some work to do in the beginning to set how many times you want to post each day, and of course linking up your profiles to the app, but it’s super easy to use so you don’t have to be tech savvy to use it. There’s also an upgrade version of the app, which allows you to connect unlimited profiles, as apposed to the three profile allowance you get with the free version. There is also the option to upgrade to Awesome account, which allowed you to ask Buffer to generate posts for you using blog posts from your blog and website (if you have one), which is quick and easy way to promote and generate lots of content to keep your feeds consistently active. Www.buffer.com
A lot. It’s mental health awareness week and I want to touch on the issue in relation to social media from the perspective of a social media manager.
First up my disclaimer is that I love social media, and believe it holds incredible value for business and brands and consumers. I also am real enough to admit that on a personal level it’s not all roses and sunshine – like anything it can be abused or used in a way to abuse ourselves and others.
As a marketer, and curious person, I find it interesting to observe how we interact with each other online, and the different ways we use social media. We’ve really have carved a social culture out online that continues to evolve and there are some habits that I’ve noticed that haven’t really shifted in the last 6 years or so. I think they’re relevant because our habits have an impact on the way we live our lives. Here are a few quick fire thoughts of habits that I believe we need to be careful of:
- Posting or venting your thoughts and feelings on social media doesn’t mean you’ve dealt with an issue.
- It’s ok not to have an opinion on everything.
- It’s not ok to hide behind social media and use it as a tool to abuse others in the same way it’s not acceptable to do that face to face with someone you do not know. FYI According to my twitter feed today it looks like the law is introducing serious consequences for those who choose to take that path now too.
- The need to be known or followed is overrated, seriously. Remember what you see on social media the majority of the time is someone’s highlight reel. I know of people who have large reputable followings who look cutesy and inspirational on the outside, but severely depressed, isolated and lonely in reality.
- Comparison in is a killer – this is really relevant in any sphere or walk of life, but especially on social media when we are matching and patching our homes, family and lifestyles against other people.
- Time management and healthy breaks – if we turn our phones off, or delete our apps for a second it doesn’t mean we’re missing out. Actually I highly recommend taking social media breaks to just be in the moment. I have been guilty of this one too, so I recently removed Facebook from my phone (except Pages for work purposes) and I can’t tell you how much time and space in my mind I’ve saved from a developed habit of being glued to social media. Its liberating.
- Consumer or consumed? Our attention span has dramatically fallen over the last few years, and whilst I’m no mental health professional, I know this is having an impact on the way we consume content, particularly online. For example, the length of copy, or video clips has continued to shorten and simplify to accommodate our fast-paced lives.
Consumed or consumer? Stay tuned for Friday’s blog post that delves deeper into the question how much does social media impact on our mental health?
- Set your goals – what’s the purpose of this campaign? Think about the gains you would like to see from running it. Is it to engage your audience, drive traffic to a particular place, or action? Is it to increase sales revenue? Be specific as you can.
- Choose your channels – Don’t just choose a channel like Facebook because it’s the biggest social networking platform. Think about who you’re reaching, and where they may be. Marketing to everyone will get you nowhere.
- Create your content – value matters so make it count. Get creative and depending on your audience and goals you might want to consider the style of your content. Make sure it adds value to your target consumer in some way.
- Amplify – consider if this is right for your brand, but make the most of your campaign by using social media influencers on the platforms you decide to target. Of course, make sure they are a good fit with your brand, but if your budget allows for this, then this is a powerful tip to heed.
- Paid social – there is no getting away from this if you want serious results on social media, but there are great affordable opportunities to play around with if you don’t have much of a budget for this. A small investment can boost your traffic, leads and with your campaign make it scalable.
- Collect analytics – here want to look at the numbers, but also the quality of the campaign performance. How did your users interact with your content, and did they take the action? Have you reached those all important goals you set at the beginning?
- Follow-up – What will you do to follow up on the success? Don’t let this be a one hit wonder, but look for lessons you can learn from the campaign and ways you can capitalise or reward those who took the action you wanted in some way. Social media marketing is a moving target so have fun, be authentic and always look for ways to add value to your end consumer.