Work with purpose

To work with purpose is to know that what you do has a larger meaning than to simply provide the means to an end. At the same time, it’s important to maintain balance and know that even Henry Ford, the founder of Ford motor company, worked as an engineer for Edison Illuminating Company of Detroit long before he created the company we are familiar with today.

As I sit in one of my local coffee shops to write this (ahead of time), I watched a young girl caring for another younger girl who had accidentally pulled the emergency cord in the bathroom that set the alarm to go off. The waitress in sheer panic runs towards the bathroom door to make sure that everything was ok, as another girl rises to check on the girl in the bathroom. It would appear to be the girl’s carer. We soon recognized the false alarm, and everyone resumed to their stations with grace to the situation. As the carer sat back down to her coffee and reassured the startled girl that everything was ok… something sparked in me. That right there was something special. I witnessed a relationship formed through the strengths of one girl who showed great love, strength, and grace towards a young girl who clearly depended on this lady to provide reassurance and protection from what she was unable to process on her own. What an honorable role to have.

This is something that we should all strive towards whatever we do in life. To find purpose in the work we do, and to work with purpose every day.

I believe success in what we do looks like finding out what your strengths are life and use them. That doesn’t mean every day will be a bed of roses, or that we just arrive and expect to create a global company on the first day of business. After all life and pursuit of what we dream of doing is not a race, it’s a marathon. It’s not a competition with anyone but yourself. What if we would re-align, check ourselves, and review if the balance that we have in our work is sustainable. Do you spend your time doing something that doesn’t fulfill you? Do you do what you love but worry about competing with your colleague? Those only lead you down a path of disappointment, and quite frankly they are pointless.
Find out what you’re good at, and use it to help others. That is more fulfilling than any 401k, public recognition, or celebrity status will ever be.

Just start

Often we refuse to start because we are too scared of the cost, but by doing that we’re only really missing out on unexpected gains that if you look close enough are worth far more than if you hadn’t stepped out in the first place. What do you need to start today?

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.

That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.

There is something about London…

After three days of roaming the streets of London’s Notting Hill, I have come back full of love, joy and excitement about my future, which I believe will include a move down south in the not to distant future.

The reason for my trip? To escape, relax and double-check out that the city I have paid visit too on multiple occasions was indeed somewhere I could see myself living. Of course that was a ridiculous excuse to use; it’s been a dream of mine for several years, and in the last four months that dream became a vision.

Being a hopeless romantic, I can’t help but find myself wooed by its quaint homes, varied culture, and most of all the people. It’s only been 12 hours, and I know I sound like a sloppy lovesick puppy but there is just something about London that inspires me to write…

Anyway, that’s all I have to say on the matter. I’m off to stick on a chick-flick movie, and bring out the ice cream. Thank the Lord today is my day off!




Perhaps this is one of the most important words for every business, marketing and/or PR Company or at least it should be, and perhaps this is the one word that unites us all together no matter the cause, event, goal or objective. No matter what business you are in, charity or otherwise, how relatable your business is to your mass market, I propose, will determine the level of success you achieve.

With only 30 days till Christmas, and only 5 weeks and 2 days till the dawn of 2012. I thought this would be a good time to post a few pointers, thoughts and questions I think we should be asking ourselves as we prepare our businesses, campaigns, products, brands and causes for the new year.

If you believe the saying that you reap what you sow and a man without a plan lacks direction, like me, then it’s only wise to take some time think, plan and write down some things you would like to improve or see happen over the next year.

Most of us should now have an awareness and participation on some level with Social Media. I hope most are now coming round to the idea that it’s not just about how many Facebook fans, Twitter followers or likes you get that really should matter to any profitable business, but the quality of what you produce and the contexts in how you deliver. This I believe is applicable to any product, brand or campaign and perhaps the most important question and point I’d like to make through this post is simply this:

Are you relatable?

Have you still got the dulcet tones of sales speak running through your organisation? Website, correspondence, sales persons speak or otherwise? If so, then please stop.

As a consumer myself, I speak from experience, I’m not interested in hearing a pre-scripted speech about why I should hand over my money to you and feel pressured to say yes to you in the process. I’d much rather reach that conclusion myself.

Yes, I am a social media strategist by day, so I have obvious passion for social media marketing and wholeheartedly believe in its value.

But I don’t say this to gloat about position, except for to give my humble opinion on where I see marketing going in 2012. Quite frankly – it excites me!

Out with the old and in with the new, is that not what they say? Forget your old push marketing methods, we’re are definitely in a pull marketing era.

There is great opportunities out there to take advantage of, without spending a ridiculous amount on TV advertising, but if you do have the cash for that – make sure you stick a QR code or Facebook Follow sign on end!

It’s time to get creative people. You have go to pull in the hard yards, branch out and think relational.

Next post I’ll highlight those who have already asked themselves this very question and adapted their strategy to win.

Do you want to win the heart of your customers 2012? The proof of your desire is in the pursuit. In other words you will never achieve what you are unwilling to pursue, (change and adapt).