The Power of Words and Heroes

“Words are the keys to the heart.” Chinese proverb

The Chinese proverb wasn’t far wrong in my opinion either. Do you realise how powerful your words are? I remember a poem we used to sing back at school that went along the lines of; “Sticks and stones may break my bones, but names will never hurt me.” Not quite sure where the poem came from, but one thing life has taught me is that, that’s a lie.

Our words are powerful, and the can either add value or detract it. So just as kind and important as it is to be a generous with our finance, time, and resources in our world today. It is equally important to be generous with our words. Our words count, and what we do with those words, or how we spend them matter too.

Unsung heroes are a group of students passionate about showing appreciation of those in the armed forces, serving our country on the front line every day.

When your thousands of miles away from your family, for long periods of time, and living in uncertainty on behalf of a country. It doesn’t matter what you do for a living, or where you come from. A simple thank you to these men can make a huge difference in the days when reality hits, and things get tough.

In just nine days this campaign has reached over 1180 views, with only 131 people stopped to show their appreciation. Please support this cause, by taking 30 seconds of your time to register today.

Don’t forget the power of your words. 


Three reasons why social media is a worthwhile investment.

According to a report published by The Drum, “34% of marketers have no plans for social media advertising. Unconvinced of it’s ROI”

A nice little article, but I find the figures astonishing as the most powerful tool in advertising is word of mouth; social media is the digital tool that provides marketers direct access to pools of consumers in a wider scale than ever before. For those who cannot see the ROI in this by now, I sympathise because this is the year where those who do understand Social Media will make thrust forward and out of sight of those who don’t.

So I thought I’d try give a few brief reasons why social media is a worthwhile investment;

1. Social media is a low costing marketing tool.

You don’t need to pay to have a presence on social networking sites like Twitter, Facebook, Google+ and LinkedIn; you just need to be there.

2. Social Media is a gateway to your market

Engage in conversation, building relationships, and being genuine in this (I’m not promoting manipulation by any means). Just be yourself, and share who you are with others. Helping others solve their problem naturally increases the potential of someone wanting to help you out, or buy your product.

3. Social media is a great way to increase your market reach

With over 800million viewers on Facebook, 1.6 searches made on Twitter every day, and 135 million users on LinkedIn alone. How can this not be a returnable investment.

The ROI comes from relationships, word of mouth, making a difference. The only cost you will pay is time, and depending on the size of your company, resources. I fully believe the investment far outweighs the return, if only for the sheer richness of opportunities, knowledge and interest it presents.  Yes it costs time, but there are simple steps that can be taken for those without the budget or resource to hire someone from outside. This is one opportunity no business can live without – in my humble opinion.

I could go into this in so much more detail, but in the interest of keeping my blog post short and readable, I won’t. Any questions, feel free to drop me a message and I will answer.