How long is a piece of string?

Traveling through the world of journalism, digital media, and publishing I have come across several guidelines, opinions and commentary on how long an article, feature, news piece, vox pop, blog, web content, and book should be.

I’ve even asked the question to those who have gone before me, and the conclusion I have finally reached in all of these areas are; as long as you want.

However; in certainly areas, as long as you want must take into consideration the end user, reader, or listener.

If you can sum up a story in one sentence, then why not use just one line to say it. If I learnt one thing in my degree it would be this; write what you have to say, and cut the fat.

Happy 1st of December!

The countdown is on, Christmas is fast approaching and I for one can’t wait. There will be no chocolate calender this year as I am officially slimming down. Well, that’s the plan. It’s merely a cut back wherever possible to make room for all the yummy Christmas food that I plan on accumulating at every Christmas party.

Today marks the first of those Christmas parties, with The Communications Christmas Party held at a very swanky club in the heart of our beautiful city.

Before all the partying can begin, it’s time to get back to my world of copy, meetings, and research – I’m looking into PPC today for what I hope will serve as very interesting blog.

It’s been a whirlwind of a few weeks, since kicking off The Social Exchange blog. Lots to update you on, stories to interest you. Make sure you click follow so you don’t miss out!