I hope you find it interesting and helpful. Let me know in the comments below.
Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…
- The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
- Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.
Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.
My final thought
If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.
Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.
Last week, I had the privilege of attending an afternoon event with Facebook & Instagram on how to boost your business using Facebook and Instagram, so I thought I’d share a few snapshots and thoughts that stood out from the day.
We had some free coffee! Big thank you to the the lovely guys over a @pactcoffee and the Instagram team for that. There was cake too! I may eaten a few of those.. cringe! Oh well, back to the gym on Monday! 🙂
Tanya Beckett did a fabulous job hosting the event and below are three of the entrepreneurs that gave testimony of their success using Facebook. I thought Tricia Cusden was by far the most interesting story on the panel with her make up brand Look Fabulous Forever.
They also gave delegates the opportunity to screen print an Instagram photo of their choice. I choose to have my own brand logo, Frame Your World, which is a new range of inspiring lifestyle products that I am launching this summer.
I am particularly impressed by the developments of Instagram as the iconic vintage logo has now been officially facebooked! Yes, grammar police I just did that. With a new white background and a brand new logo, which doesn’t seem to have hit it off with the majority of those attend the event the powers that be defended the move as important to fit in with the Facebook brand. Fair enough! I think change is a process and we will all love the new logo in no time. I’ve got used to it already! I did however find myself reminiscing to the moment I first used Instagram and the Polaroid background that showcased my instant snaps. Ah how times have changed…
I was rather expected by the mention of rolling out an analytical side to Instagram for business as the relatively new ad platform continues to get into its stride. Instagram is by far one of the hottest channels right now with 400 million active users.
As you all know this is my favourite channel, but incase you need another reason to be on Instagram than its connected to the market leader of social networking. A pictures speaks a 1000 words, and is a universal language. Isn’t that something? I think so.
3 top tips on producing creative content for Instagram
1. Build your content with stories and facts in mind – people remember these things.
2. Be consistent – branded content over time my brand will build. Make sure you have a clear direction, colour scheme, theme and purpose behind every post you publish.
3. Thumpstopping content – when people are sliding through make a quick impact to catch people’s eye. Research from MIT suggest that you have 3 seconds to capture people’s attention, so don’t wait till the end of your add to present the diamond to your customer. Our culture is changing once again, so it’s time to get clear the etch a sketch board and start thinking mobile.
If you need some more reasons, then check out my last post on 3 reasons why you should be on Instagram.
I honestly believe that if you want to be savvy in building and growing your business then you really should consider testify out the Facebook or Instagram ad’s. Besides the menial fact that Facebook ad targeting has a reach of 6.5 billion every month. It’s one of the most targeted and cost efficient way to reach your customer in a very noisy marketplace.
3 quick tips on getting started with Facebook Ad Manager
1. Know your goal – what do you want to get from it? Be aware that a share is much more valuable than a like, and content that is mobile friendly and video will have the greatest reach and impact.
2. Know your audience – you need to know specifics of your target market to get the most out of your campaign
3. Set aside some time aside and log onto Blueprint – Facebook have provided a great resource for help you no matter what level you are starting from that will fully equip you with what you need to know about creating ads.
If you’re not on it, and you are a start-up with visual products and a young audience base – download this app today. If you don’t have a product to sell, don’t worry, I think any business can benefit from this wonderful platform. We all love to look at pictures, and take pictures. Instagram now has over 400 million active users. (Statista -April 2016)
That’s 80 million more than Twitter right now, so you know its’s doing something right.
“I am personally obsessed with it right now. I use it as my insta journal, to record memories and moments.”
3 reasons on why you should use Instagram for your business
1. It’s a great way to show brand personality.
Think of it as a shop window that people can either see your beautiful products or peek behind the scenes and watch those beautiful cakes being made by your wonderful employees. Do you have birthdays, or why not share the happy moments in your business with your consumers. People who share together, stay together. If you want to build lasting relationships with your customer/clients, then it’s a beautiful way to stay connected.
Who does this well? Check out Hurricane Jane Creative.
2. Be seen with by your hashtag
Hashtags are a great way to group your content and will allow your photo to be found by users under whichever category suits you best. It’s a great way to build your community. If you’re not sure which ones to use, then have a look at who you follow and similar brands or products, and see what they are using. Choose the ones that are relevant to you.
3. Take advantage of user generated content
Worried you will run out of content? You don’t always have to reinvent the wheel. You can use images and videos that your customers have already created. You can search by hashtags and repost (I use an app called repost), or ask your followers to submit content to you via a hashtag. What’s not to love? Great content that you didn’t have to create!
Who does this well? Check out the Met Office.
After deleting my account in back in 2013, I have to thank Vine Celebrity Nash Gier and his cute little sister Sky Lynn for re-introducing me to Vine year. It wasn’t really grabbing my attention back then, but since rediscovering my passion for film and video content in particular I have fallen in love once again.
It’s so much fun, and make you can make your own mini films. The app allows you to hit pause at any time, which gives flexibility in shooting over a longer period of time, location, or with various groups of people. It’s pretty impressive, and as some may call it the modern film. The rise of digital media has challenged generations ability to focus for any length of time. You have to be creative with this channel, and only get 6 seconds to dazzle your audience, but if it’s right for you’re audience and you do it right like Ford, then you’re sure to reap great benefits (providing you sow valuable content).
Here’s one I made earlier:
Now I’m not sure if I like it more than You Tube, (I’ve recently started posting some videos on the 2nd largest search engine last month), but I highly recommend it as a strategic component in your social media strategy for 2015. Last year I mentioned that video was huge, and this year fast and shareable video content is even bigger.
I feel like this is the one that flew under the radar. I am obsessed with this channel, and despite some concerned post Facebook take over, I feel they have kept true to the apps original feel and function without running over it with a Facebook stamp and like button. I use my Instagram like a diary of moments and captures that I love to refer to as Kodak moments. It’s the perfect balance between the old and the new. I used to own a Polaroid camera, and loved taking instant snaps of random trees’s birthday cake, and pretty much anything I could point and snap.
I’ve just recently upgraded to a DSLR, which is awesome – I feel all professional holding it; but I don’t pretend to be an expert. If you look at my Instagram you’ll see lots of food, and outdoor pics mostly.
As a business it’s a great way to show personality and engage with the consumer if you are a visual product or service. Ford have done a great job in keeping their Instagram content unique and a one off. It may take a little more work doing things this way, but it will be an investment worth having. Don’t be afraid to be normal. Use the filters, do all the things you would do if posting on your own social media channels.
When I say do ‘all’ things, this is assuming you keep a somewhat professional approach to posting on your own platforms.
#socialmedia #businesstalk #ThrowbackThursday #inmyopinion
I’ve recently been spending a lot of time on my iPhone, and today I thought I’d share with you a rundown of my top three useful apps at the moment.
1. Instagram – This is the app that most of us may have heard of, and is also a personal favourite of ours. The photo sharing network allows you to take your favourite snaps, and apply them against a range of digital filters, to give them a different look; and make them look extra pretty. The app, originally released on Apple’s App store, has recently expanded into the Android market, where it hit over a 1 million Android users within 24 hours! The app does more than make your pictures look pretty too. With Instagram you can connect, and share with your friends from Facebook, Twitter, Email and Phone contacts, and basically anyone with an Instagram account. There is room to like, comment on each photo, and share with the rest of your friends on other networks.
2. Evernote – This takes notepad to a whole new level. I find Evernote is great for capturing those random pieces of information. When all I need is to record a phone number, the URL of a website, a photo, or a quote from a very long article; Evernote is a great way to capture, store and organise those random pieces of paper you have dotted around your desk, home, or car. And the best part of all is, you can access them from any smart phone, or computer.
3. Flipboard – Is an aggregation service that serves up current, and relevant information from across several social networking platforms, and websites. This is a sleek, and effective way to view social content from various places, and condense them into one. The magazine format adds to this streamline interface, which allows you to flick through your social content at your own pace. I particularly love the ability it has to re-tweet, respond and share directly to my linked profile. Although the choice of platforms are currently limited, all the main ones are there (including Facebook, Twitter, LinkedIn, Instagram, Tumblr, Google reader). It is limited to download on Apple devices only, at the moment, however; I imagine this is something they will be expanding on in the near future.
The great thing about all three apps, is that they can help your business run smoother, and more effective regardless of the industry, or background you find yourself in. They are free, user-friendly, and most of all a great way to stay organised, relevant, and up-to-date with what’s going on in the sphere of social, and beyond.