Think before you cross

For quite a few years now, the UK Government have been running a series of ad’s to promote child safety when crossing the roads. Randomly the one that seems to have lodged itself in my memory is King of the Road. Take a look, and click on the link.

The connection I’m trying to make here is this… Just like the video promotes us to be careful when crossing the road. The, ‘Stop, Look, Listen, and Live’ tagline could also be used to promote, and prompt us in the grown up world of online, internet, media and marketing; To stop, and think before we post, and click.

 

 

The importance of choosing a niche

Is picking a niche important when it comes to social media marketing? I think so. There is only so many hours we have in a day, and whatever business we’re in. Whether you participate in a social media campaign yet, or not. There are psychical restrictions on what one person can do. You don’t need to be on every platform.

So here’s a few questions to consider when thinking about social media;

1. What do you want to get out of it?

Defining your goals in social media marketing is vital. If you don’t have a strategy, or plan in place. It becomes to easy to spend countless amount of hours, receiving little in return. (This is where those who are skeptical of the ROI in Social media have a point.) If you don’t have a plan,  then your just wandering aimlessly and expectations on ROI are of course going to be limited.

Ask yourself if your’re going to use a social media platform to raise brand awareness, or to use it as an extension of your services, i.e. offering real-time customer Service?

2. Which platforms are relevant to you, and the goals you hope to achieve?

It’s not necessary to be on every platform. There is too many to manage, unless your in a position to draft a team of social media strategists and handlers. Rather, study each site and decide which avenue is the best for you. So for example, if your primary market is to sell to other businesses then you may want to think about Twitter, and LinkedIn groups.

If your primary market is to sell direct to the consumer, then you want to be thinking about Facebook, and YouTube.

By no means, am I saying that you should only be on those few sites. I’m just demonstrating some examples, to help get you thinking about the platforms most relevant to you. This is especially important if you are solely responsible for all social media marketing of your business.

3. Think about your content, and share accordingly? If you’re a photographer for example, with lots of visuals then you want to be posting images of your work. So which social networking sites will help you showcase your work, and build relationships?* Facebook, Twitter,  Stumble Upon, and Flickr are just a few examples you may think about.

*Social media is all about relationships, and whilst a strategy is vital to any business. The ultimate goal should be to build relationships, and if people want to look into your business and products from there, it’s a bonus.

If you would like to find out more about social media marketing. Why not sign up for my new monthly newsletter! For £1 a month you will get access to a treasure trove of in-depth tips, guides, and more; I will also be giving you a heads up on the latest SM marketing trends. What’s hot, and what’s not!! Subscribe right here >> http://letter.ly/thesocialexchange

 

 

Three reasons why social media is a worthwhile investment.

According to a report published by The Drum, “34% of marketers have no plans for social media advertising. Unconvinced of it’s ROI”

A nice little article, but I find the figures astonishing as the most powerful tool in advertising is word of mouth; social media is the digital tool that provides marketers direct access to pools of consumers in a wider scale than ever before. For those who cannot see the ROI in this by now, I sympathise because this is the year where those who do understand Social Media will make thrust forward and out of sight of those who don’t.

So I thought I’d try give a few brief reasons why social media is a worthwhile investment;

1. Social media is a low costing marketing tool.

You don’t need to pay to have a presence on social networking sites like Twitter, Facebook, Google+ and LinkedIn; you just need to be there.

2. Social Media is a gateway to your market

Engage in conversation, building relationships, and being genuine in this (I’m not promoting manipulation by any means). Just be yourself, and share who you are with others. Helping others solve their problem naturally increases the potential of someone wanting to help you out, or buy your product.

3. Social media is a great way to increase your market reach

With over 800million viewers on Facebook, 1.6 searches made on Twitter every day, and 135 million users on LinkedIn alone. How can this not be a returnable investment.

The ROI comes from relationships, word of mouth, making a difference. The only cost you will pay is time, and depending on the size of your company, resources. I fully believe the investment far outweighs the return, if only for the sheer richness of opportunities, knowledge and interest it presents.  Yes it costs time, but there are simple steps that can be taken for those without the budget or resource to hire someone from outside. This is one opportunity no business can live without – in my humble opinion.

I could go into this in so much more detail, but in the interest of keeping my blog post short and readable, I won’t. Any questions, feel free to drop me a message and I will answer.