Is picking a niche important when it comes to social media marketing? I think so. There is only so many hours we have in a day, and whatever business we’re in. Whether you participate in a social media campaign yet, or not. There are psychical restrictions on what one person can do. You don’t need to be on every platform.
So here’s a few questions to consider when thinking about social media;
1. What do you want to get out of it?
Defining your goals in social media marketing is vital. If you don’t have a strategy, or plan in place. It becomes to easy to spend countless amount of hours, receiving little in return. (This is where those who are skeptical of the ROI in Social media have a point.) If you don’t have a plan, then your just wandering aimlessly and expectations on ROI are of course going to be limited.
Ask yourself if your’re going to use a social media platform to raise brand awareness, or to use it as an extension of your services, i.e. offering real-time customer Service?
2. Which platforms are relevant to you, and the goals you hope to achieve?
It’s not necessary to be on every platform. There is too many to manage, unless your in a position to draft a team of social media strategists and handlers. Rather, study each site and decide which avenue is the best for you. So for example, if your primary market is to sell to other businesses then you may want to think about Twitter, and LinkedIn groups.
If your primary market is to sell direct to the consumer, then you want to be thinking about Facebook, and YouTube.
By no means, am I saying that you should only be on those few sites. I’m just demonstrating some examples, to help get you thinking about the platforms most relevant to you. This is especially important if you are solely responsible for all social media marketing of your business.
3. Think about your content, and share accordingly? If you’re a photographer for example, with lots of visuals then you want to be posting images of your work. So which social networking sites will help you showcase your work, and build relationships?* Facebook, Twitter, Stumble Upon, and Flickr are just a few examples you may think about.
*Social media is all about relationships, and whilst a strategy is vital to any business. The ultimate goal should be to build relationships, and if people want to look into your business and products from there, it’s a bonus.
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