Just start

Often we refuse to start because we are too scared of the cost, but by doing that we’re only really missing out on unexpected gains that if you look close enough are worth far more than if you hadn’t stepped out in the first place. What do you need to start today?

Quality over quantity

Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth. One of the ways we can combat this is to create a bigger piece of content like a video,Continue reading “Quality over quantity”

Stand out before you fit in

Be different. Too many of us try to fit in because culture and hierarchy have led us to believe that we should. Why? What good is it if you become like joe bloggs on your left or June wright on your right? What if you seek to improve, to change, to move the needle inContinue reading “Stand out before you fit in”

The oyster and the pearl

I stumbled across a website called How Stuff Works, which explains how pearls are formed in the Oyster to produce the beautiful pearl that is etched onto our chains, earrings and bracelets. I have mentioned the story before, in brief, but being the curious kitten that I am I have delved a little deeper inContinue reading “The oyster and the pearl”