What have I been up to?

Hey beautiful people. Can you believe we’re in the middle of summer already and over half way through 2019? I know I’ve been MIA for a minute. I thought I’d jump on today and give you some insight on what I’ve been up to in my spare time.

I’ve been working on getting a decade of experience in working with brands and businesses of all shapes and sizes out on paper and developing some tools to help fellow entrepreneurs, start-up’s and small businesses (professionals) to help set them up for a great market experience.

I can’t say too much more than that now, but if you would like to be the first to know what’s happening pop your email address over in the Tailor Made Social holding page.

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.

That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.

Quality over quantity

Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth.

One of the ways we can combat this is to create a bigger piece of content like a video, a blog post, or a podcast episode that you can the split into several pieces or timbits that are really bite size chunks for people to take away. The most important thing is for them to add value to your end user.

Why you need to be on Snapchat

Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…

  1. The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
  2. Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.

Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.

My final thought

If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.

Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.