Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

What have I been up to?

Hey beautiful people. Can you believe we’re in the middle of summer already and over half way through 2019? I know I’ve been MIA for a minute. I thought I’d jump on today and give you some insight on what I’ve been up to in my spare time. I’ve been working on getting a decadeContinue reading “What have I been up to?”

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and weContinue reading “Unexpected gains”

Quality over quantity

Quality over quantity? When it comes to marketing, whether social or content I believe it’s both. As the demand for attention increases, the need for quality content and more of it because vital for genuine growth. One of the ways we can combat this is to create a bigger piece of content like a video,Continue reading “Quality over quantity”

Stand out before you fit in

Be different. Too many of us try to fit in because culture and hierarchy have led us to believe that we should. Why? What good is it if you become like joe bloggs on your left or June wright on your right? What if you seek to improve, to change, to move the needle inContinue reading “Stand out before you fit in”

Why you need to be on Snapchat

Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why… The face feature on Instagram are limited, and they’re much less jazzy thanContinue reading “Why you need to be on Snapchat”

What’s social media got to do with mental health?

A lot. It’s mental health awareness week and I want to touch on the issue in relation to social media from the perspective of a social media manager. First up my disclaimer is that I love social media, and believe it holds incredible value for business and brands and consumers. I also am real enoughContinue reading “What’s social media got to do with mental health?”

Snapchat 101

   Have you heard of Snapchat? Do you know what it is? Need a reason to download it? Let me help you. The increase of people asking me about the mobile platform has rocketed in the last few weeks, so I decided it was time to blog about it and hopefully shed some light on what thisContinue reading “Snapchat 101”