What’s the commodity?

For over a year now, we’ve been labeling newspapers, and magazines as a commodity. As the marketplace for newspapers, and magazines dries up, and the way in which we deliver news has changed. I have to wonder what the commodity really is? Is it the material used to print newspapers, or is it the way in which news is delivered; or both!

The Washington post has been reported to be down 8% in revenue in the first quarter of 2012. Print advertising was also recorded to have taken a 17% loss, and the companies digital advertising dropping 7%. Although these numbers are shocking, and concerning for those involved. It was the 7% loss in digital advertising that caught my attention…

The idea, or solution to falling readership from digital experts was to think outside the box, and rather obviously transfer your usual printed stories to some form of digital media. Many did just that, and opted for the social reader application that would allow stories to be shared via Facebook, Twitter, and other social media platforms.

Is this working? Certainly from the Washington post perspective, it’s not looking great. Their first recordings of figures in this market showed a healthy 14 million monthly average users, which rose within three days to over 17 million. However, figures collected by AppData.com reported the number of monthly average users had fallen to under 10 million yesterday.

Whether these fluctuating numbers flow out of a shift in materials, and will sort itself out, or not. I can’t help, but wonder what the commodity really is? There are endless amounts of information, and choice made available to us today.

Is this just another nail in the box of mass media, mass marketing, mass anything?  What do you think? Join the conversation here.


It’s Christmas!

In the famous words of noddy fielding, yes; ‘It’s Christmas!’ what do u associate with Christmas?

Christmas tree with lots of lights
Log fires
Christmas dinner with the family


For many, yes this is Christmas; but what about the rest? Those without their loved ones, those in less fortunate circumstances? Let’s spare a thought for them today, and if it’s within your power why not invite them to dinner, send a message reach out and share the festive spirit so many of us are blessed to have; but not everyone is fortunate to have this year: December 2011.

Being a success in life isn’t about how much you have, but rather how much you can give away, help others, to lend a helping hand. The gifts, ideas and skills you have will lend to better use when you put purpose on them, cause and effect.

We become successful when another life is touched, enriched and lifted because we did something of matter.

I extend this challenge not only to anyone reading this, but to myself.

Today I was taught another important lesson that not only does the gift make way for the giver, but it is impossible to out give a generous spirit.

Happy holidays everyone!