A crazy little thing called love…

Perhaps it’s the most welcomed phrase in the whole world, and one more brands/businesses should be tempted to use when communicating with their consumers. If not in words, then at least in action. I certainly believe the shift in culture is forcing more and more businesses to rekindle their love for the consumer. After all it’s the consumer who keeps us all in business.

Just like our natural instinct to determine the difference between a true relationship, and a ‘friends with benefits’ kind of relationship. The same analogy, I believe, can be applied to world of business, branding and marketing both now, and in the years to come.

We appreciate businesses who take the time to thank us, or acknowledge our custom in even the smallest way. Do I think some consumers take this too far, and abuse businesses. Certainly; but I’m batting for the consumer and business who plays fair.

Happy Valentines everyone!

Mistaking delay for failure

Stuck on the topic of failure, and recommended by a friend. I found this fantastic blog post, “Because we never failed,” written by a very successful internet marketer, Danny Brown.

Danny raises a great point, which he draws from the example of childhood dreams that; “Just because something didn’t happen doesn’t mean it’s a failure.”

We must be comfortable enough to realise that not everyone is going to agree with our ideas initially, or even at all. That doesn’t mean we’ve failed either. It just means we are of a different opinion, and that’s OK.

We shouldn’t be trying to get everyone to agree with us, only the ones that the subject, product, service, or idea is relevant too.

And Likewise, not everyone agreed with Colonel Sanders, (founder of fast food chain KFC) straight away either. At least not until after his recipe for Kentucky Fried Chicken was rejected over 1000 times.



Character shaping success

People are scared of failing, but the only thing that stops people from achieving their goal most often, or not is themselves.

When we keep in mind that failure can be the springboard for success, and believe this to be true; ultimately we are setting ourselves up to achieve.

If you truly want to achieve success, we should ask ourselves why? A wise person once said; “ability can take you to the top, but it takes character to keep you there.”

Love what Abraham Lincoln said when made this statement; “Nearly all men can stand adversity, but idiot want to test a mans character, give him power.”

So don’t be scared of failing. Learn to love it. Take stock of our motives, and have a heart to heart character check along the way. These two checkpoints are a winning combination.