Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.

1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.


Who do you say you are?

If you were to sum yourself, or your business up in three words what words would you choose? Discovering our identity, and purpose in life are the two most commonly searched for answers; by everyone. These are what I call, the big two, and they are:

1. Who do you say you I am?

2. What am I here to do?

Whether these particular phrases strike a chord with you, or not. I guarantee that at some point in your life, you have asked yourself these two questions on one or more occasions; and in some shape or form. Directly, or indirectly. Knowing the answer to both is not a simple flick of a switch, but a journey made up of adventure, trials and tribulations. This is journey of a life time.

So here’s a few thoughts to get us thinking along the way:

  • The more we understand who we are. The greater peace, happiness, and success we will have in every area of life.
  • What do you stand for? What are your strengths? Those things your good at? What do you value, and believe in? Everyone believes in something. Positive, or negative.

Before we build anything in life, it’s vital that we know who we are; more importantly that we believe in who we are. Failure to do so results in comparison, disappointment, and the lose of heart – Not a good combination.


“The value of identity of course is that so often with it comes purpose.” Richard R Grant.