Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

Learning the unforced rhythms of grace

In this season of life as projects pump up, and I juggle the demands of managing my sphere of influence. I am learning to lean into what I know as the unforced rhythms of grace. I believe that is where we see the best fruit and progress grow.  Have you experienced this?

It’s the sweet spot between the ebbs and flow of life where action bubbles under the surface, habits are built, and efforts are focused and present on the now with the future in mind.

Whether you’re building a business, developing your skills for your next job to level up, or you’re moving from marriage into parenthood. Life is always moving, marketing trends are always changing and progressing. It’s not our job to control every factor and minute area of life. It’s our job to keep up with the rhythm of grace as that applies to our begin, our actions, and our responsibilities within this small blue planet.

How switched are we to the pace at which we are traveling? Too slow and you can miss out on an epic adventure beyond anything you could dream off. Yet too fast and you can burn out before you see the return on your investment. Knowing when to rest and when to push through is for most of us a learned behaviour, but that’s why taking a moment to consider the destination and steps required to take us it is so important.

It’s a new month, and we are halfway through the year already. Have you checked your rhythm lately? Are you heading in the direction of where you would like to be in 6 months time? Are you too caught up on the rhythm of your neighbour that you’ve fallen out of sync with your life? Well, today’s a good day to get back to where you need to be.

It doesn’t really matter about the speed, or whether you get there in 6 months or 12 months. What matters is we thrive and not strive.

 

Nobody starts out an expert

Thought for the day. Whether you are in business, marketing, or any other profession. Nobody starts out an expert, and everyone’s journey is unique to them. I hope this reminds you today that you have permission to go after that dream, learn that new skill, chase that dream profession.

The main key for anyone looking to become an expert is to know what they want to be an expert in, and learn the habits it takes to get there.

Nobody starts out an expert, but every expert makes a start.

Discovering your passion

Have you ever looked at the end result of someone’s life you look up too, but fail to see how to make that happen for us. I find the trouble with this approach to finding one’s passion means that when things do go the way we planned we become disappointed. There is also the possibility that we don’t really know what we want to aim for, and yet we see other people achieving levels of success in areas that we aspire to – this can leave us feeling lost and discouraged.

I loved this quote from Gary Vaynerchuk who said:

“You’re not lost in life, you’re just early in the process.” 

Perhaps, when it boils down to it what stops us more from discovering our passion is the fear of failure, but what if to fail was to pay the cost of achieve success.

“Without failure there is no achievement.” – John Maxwell

 

Got any top tips for discovering your passion? If this encouraged you, please do let me know. As always I’d love to hear your thoughts on this blog.

Much love,

Leanne xox

 

 

 

What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.


1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.

Xx

We could have been anything that we wanted to be; and still can!

Some cheesy inspiration from an old classic. If you read any of my posts you will know that I like to challenge us to think big. In light of my recent relocation I am reminded by this wonderful clip that we can be anything we want to be, and that we will be remembered for the things that we say and do. What do you want to be remembered as, and what do you want to be remembered for?

The importance of personal development

Personal development is one of my favourite things to study in the whole world. If you’re not growing ask yourself this; ‘Are you still alive?’ Living life ‘safe’ does nothing, but prevent us from experiencing the best life has to offer. So many choose to live from a place of fear, to protect the little that they have; but it’s only when we venture out into the deep unknown that we’ll find the EXTRA on the ordinary forms of life – The secret to living a BIG life is to go on the adventure.