What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.


1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.

Xx

We could have been anything that we wanted to be; and still can!

Some cheesy inspiration from an old classic. If you read any of my posts you will know that I like to challenge us to think big. In light of my recent relocation I am reminded by this wonderful clip that we can be anything we want to be, and that we will be remembered for the things that we say and do. What do you want to be remembered as, and what do you want to be remembered for?

The importance of personal development

Personal development is one of my favourite things to study in the whole world. If you’re not growing ask yourself this; ‘Are you still alive?’ Living life ‘safe’ does nothing, but prevent us from experiencing the best life has to offer. So many choose to live from a place of fear, to protect the little that they have; but it’s only when we venture out into the deep unknown that we’ll find the EXTRA on the ordinary forms of life – The secret to living a BIG life is to go on the adventure.

The oyster and the pearl

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I stumbled across a website called How Stuff Works, which explains how pearls are formed in the Oyster to produce the beautiful pearl that is etched onto our chains, earrings and bracelets. I have mentioned the story before, in brief, but being the curious kitten that I am I have delved a little deeper in my research, whilst going through some changes and circumstances in life. First, let me paint the background picture to this post.

“The formation of a natural pearl begins when a foreign substance slips into the oyster between the mantle and the shell, which irritates the mantle. It’s kind of like the oyster getting a splinter. The oyster’s natural reaction is to cover up that irritant to protect itself. The mantle covers the irritant with layers of the same nacre substance that is used to create the shell. This eventually forms a pearl. So a pearl is a foreign substance covered with layers of nacre. Most pearls that we see in jewelry stores are nicely rounded objects, which are the most valuable ones. Not all pearls turn out so well. Some pearls form in an uneven shape — these are called baroque pearls. Pearls, as you’ve probably noticed, come in a variety of various colors, including white, black, gray, red, blue and green. Most pearls can be found all over the world, but black pearls are indigenous to the South Pacific.”

Whilst growth takes place within, notice that it requires an external substance to influence and irritate the organ that produces change. 1. Growth is dependent on our environment 2. Growth is never comfortable Being the reflective soul that I am, and in the process of packing for London, I would like to share a few thoughts today about pearls, growth and change. It’s a bit of a deep topic today, but if you are growing a team, a business, or your own life, then hopefully you will find this useful. If not, come back again soon and I’ll muster you up something a little less meaty.

My good friend pointed out in a conversation that we  are a generation that when something doesn’t work, we throw it out, or trade it in and buy new. Where as the previous generation, baby boomers and above, grew up in a culture that when things didn’t work, they fixed them; she got me thinking…It’s easy to dismiss situations in life when things don’t go our way, or it turns out to look different from our preconceived idea. For example, a business venture that didn’t work, or a relationship that required work, or project that turned out different than what you anticipated.

It’s inevitable that in life we will experience change, and lots of it. When I think back to what it was like growing up through childhood in a rush to experience adulthood, celebrating every inch of growth with a competition between friends. The irony is that when we finally reach adulthood we often find that we don’t like the responsibilities that come with it. If we don’t allow our businesses, or our teams to adapt to the change in the market, or make room for our digital and tech savvy culture, then we limit our effect as a business.  If we wrap ourselves up in cotton wool, and never take a chance in life after listening the bad news reports all day, filling us with fear, then we would miss out on the beauty that life has to offer. Change is readily avoided and resisted by many human beings, and as a result they become stagnant and malnourished, when in fact change is an opportunity for growth.  

You’ve got talent; use it.

If you haven’t witnessed Jack Carroll yet, let me introduce you…

I love when he said; “In comedy, a lot of the time, you’re weaknesses are your strengths.” I believe this is true for many areas in life; that every hardship, difficulty, and disappointment in life can be turned to work itself back together for our good.

This got me thinking on how knowing your strengths as an individual, as a business, or even as a brand is crucial to achieving good success. Whilst good success is great, and many people subscribe to the dream of obtaining good success; very few are aware, or go after great success. There is a difference:

To obtain good success you must have some awareness of the value you hold, but to achieve great success you must understand how to use it, and use it effectively. …Just like Jack.

 

 

The Real Deal

Unique as the fingerprint on your hand, there is something about you that sets you apart from anyone, any business, or anything else you can think of that would fit in this sentence.

Check out the photo below:

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My hand is the REAL deal!

This is my hand. It’s pretty small as far as hands go, but it is my hand. And on each of my five fingers there is a pattern, otherwise known as – the fingerprint.

The thing I like most about my fingerprint is that it is completely unique to me. Not one person on this planet has my fingerprint, and nor can it ever be replaced or truly duplicated.

People can be great imitators – great at copying the facets of life that attract us, (or others if you are in business) but it’s important to note and keep in mind that nothing can replace the real thing.

With this in mind, how are you using your uniqueness to help you achieve and create your dream?

Here are a few more of my favourites, and (in my own view) just for fun, their imitators:

1. For me, it’s always Heinz…

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2. Pepsi – It’s just not Coke (but I like them both).

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