Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

What have I been up to?

Hey beautiful people. Can you believe we’re in the middle of summer already and over half way through 2019? I know I’ve been MIA for a minute. I thought I’d jump on today and give you some insight on what I’ve been up to in my spare time.

I’ve been working on getting a decade of experience in working with brands and businesses of all shapes and sizes out on paper and developing some tools to help fellow entrepreneurs, start-up’s and small businesses (professionals) to help set them up for a great market experience.

I can’t say too much more than that now, but if you would like to be the first to know what’s happening pop your email address over in the Tailor Made Social holding page.

Things you should know about being a marketer

Two things you need to know before you become a marketer:

1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards in the fight for more attention.

 
2. No man is an island – it’s really stunning to me when I see a marketer who doesn’t want to play team. I think those who let the competitive nature of this industry run loose really stunt their growth in the long run. We need each other to be authentic and collaborative in today’s marketing, and in the words of someone wise, “If you want to go fast go alone if you want to go far, go together.”

Quote of the week

Hi all,

It’s been a minute… I thought I’d kick of my first post of the year with a quote on community building. This week’s quote is from Megan Adams.

www.thesocialexchangeblog.com

Don’t forget to touch base with your customers once they have engaged with your brand or business.

Three ways to engage with your community through media:

  • Paid media – Through paid ads online and across social.
  • Owned media – Through your website, blog, and any other channel of communication that you own.
  • Shared media – Through the content you post via social media that can be shared.

7 tips on creating a social media campaign

 

  1. Set your goals – what’s the purpose of this campaign? Think about the gains you would like to see from running it. Is it to engage your audience, drive traffic to a particular place, or action? Is it to increase sales revenue? Be specific as you can.
  2. Choose your channels – Don’t just choose a channel like Facebook because it’s the biggest social networking platform. Think about who you’re reaching, and where they may be. Marketing to everyone will get you nowhere.
  3. Create your content – value matters so make it count. Get creative and depending on your audience and goals you might want to consider the style of your content. Make sure it adds value to your target consumer in some way.
  4. Amplify – consider if this is right for your brand, but make the most of your campaign by using social media influencers on the platforms you decide to target. Of course, make sure they are a good fit with your brand, but if your budget allows for this, then this is a powerful tip to heed.
  5. Paid social – there is no getting away from this if you want serious results on social media, but there are great affordable opportunities to play around with if you don’t have much of a budget for this. A small investment can boost your traffic, leads and with your campaign make it scalable.
  6. Collect analytics – here want to look at the numbers, but also the quality of the campaign performance. How did your users interact with your content, and did they take the action? Have you reached those all important goals you set at the beginning?
  7. Follow-up – What will you do to follow up on the success? Don’t let this be a one hit wonder, but look for lessons you can learn from the campaign and ways you can capitalise or reward those who took the action you wanted in some way. Social media marketing is a moving target so have fun, be authentic and always look for ways to add value to your end consumer.