7 tips on creating a social media campaign

 

  1. Set your goals – what’s the purpose of this campaign? Think about the gains you would like to see from running it. Is it to engage your audience, drive traffic to a particular place, or action? Is it to increase sales revenue? Be specific as you can.
  2. Choose your channels – Don’t just choose a channel like Facebook because it’s the biggest social networking platform. Think about who you’re reaching, and where they may be. Marketing to everyone will get you nowhere.
  3. Create your content – value matters so make it count. Get creative and depending on your audience and goals you might want to consider the style of your content. Make sure it adds value to your target consumer in some way.
  4. Amplify – consider if this is right for your brand, but make the most of your campaign by using social media influencers on the platforms you decide to target. Of course, make sure they are a good fit with your brand, but if your budget allows for this, then this is a powerful tip to heed.
  5. Paid social – there is no getting away from this if you want serious results on social media, but there are great affordable opportunities to play around with if you don’t have much of a budget for this. A small investment can boost your traffic, leads and with your campaign make it scalable.
  6. Collect analytics – here want to look at the numbers, but also the quality of the campaign performance. How did your users interact with your content, and did they take the action? Have you reached those all important goals you set at the beginning?
  7. Follow-up – What will you do to follow up on the success? Don’t let this be a one hit wonder, but look for lessons you can learn from the campaign and ways you can capitalise or reward those who took the action you wanted in some way. Social media marketing is a moving target so have fun, be authentic and always look for ways to add value to your end consumer.

 

How often should I post on social media?

I get asked this question a lot, so today I thought I’d do a quick blog post on my recommendations.

*Disclaimer I am by no means saying that I have been great at sticking to this with my own blog for the past few years. Working full-time, building a business and life has got in the way of me applying my own advice with this blog. However, this is my professional opinion and best practice tip that I hope helps shed a little light for you.

Consistency is key

The true answer is I am unable to suggest what works best for you, and how often you should post. It depends on your business, your objectives, and your resource. What I will say though is that if you post sporadically every few months or weeks, then it doesn’t look good. It can also give the impression that your business has gone bust or non-extinct.

Managing social media channels is a full-time job, so if you are a small business or start-up, then I recommend choosing two social media channels that best capture the audience you are trying to reach.

For example if you are trying to reach a mother with a lifestyle product, then you might want to think about Facebook, Instagram, or Pinterest. And if you are a business looking to sell to other businesses, then you might want to focus your social media efforts on LinkedIn and Twitter.

Twitter is a noisy platform, so I would recommend trying to post between 2-4 times a day if you can.

For a channel like Facebook and Instagram, I would start with once post a day. However, please note this is to maintain the profiles and not with regards to reach as this Facebook most definitely requires a level of paid social when targeting a specific audience. In addition to that, bare in mind Facebook and Instagram post require heavily on images and video content, and making it accessible to a large and growing mobile audience. This will definitely require more crafting with images, video content, and tailoring of text and call to action.

3 benefits of scheduling content

  1. You create more room to be reactive when the unexpected happens, which it always does. One of my favourite examples of this was the Oreo’s dunk in the dark twitter ad, which goes all the way back to 2013, and still relevant today.
  2. You allow yourself time to carve out an library of content that enables you to plan time-sensitive content such as events, awareness days, special events in a social media calendar.
  3. You can track what content performs best. Analysing your performance is an important part of my job as a social media manager. It’s not good enough to litter your social media profiles with content that doesn’t perform, so we must keep track and be prepared to make adjustments along the way.

There are many tools that you could use to help keep your social media profiles alive. I recently wrote a blog reviewing a few here, but there area  million more. Personally, I use Buffer it does what I need to do and it’s cost effective compared to some of the others I know of. The first two channels are free. If you have more than 2 channels, then it can cost you from $10 a month.

 

 

Boost your business with Facebook review

Last week, I had the privilege of attending an afternoon event with Facebook & Instagram on how to boost your business using Facebook and Instagram, so I thought I’d share a few snapshots and thoughts that stood out from the day.

We had some free coffee! Big thank you to the the lovely guys over a @pactcoffee and the Instagram team for that. There was cake too! I may eaten a few of those.. cringe! Oh well, back to the gym on Monday! 🙂


We heard from Olly Sewell, SMB manager for Facebook UK and Ireland. 

Tanya Beckett did a fabulous job hosting the event and below are three of the entrepreneurs that gave testimony of their success using Facebook. I thought Tricia Cusden was by far the most interesting story on the panel with her make up brand Look Fabulous Forever.

They also gave delegates the opportunity to screen print an Instagram photo of their choice. I choose to have my own brand logo, Frame Your World, which is a new range of inspiring lifestyle products that I am launching this summer.


So I know I’ve rambled on about my experience of the event itself, but from a business perspective it really is the best way to go with advertising and connecting to your target market.

I am particularly impressed by the developments of Instagram as the iconic vintage logo has now been officially facebooked! Yes, grammar police I just did that. With a new white background and a brand new logo, which doesn’t seem to have hit it off with the majority of those attend the event the powers that be defended the move as important to fit in with the Facebook brand. Fair enough! I think change is a process and we will all love the new logo in no time. I’ve got used to it already! I did however find myself reminiscing to the moment I first used Instagram and the Polaroid background that showcased my instant snaps. Ah how times have changed…

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I was rather expected by the mention of rolling out an analytical side to Instagram for business as the relatively new ad platform continues to get into its stride. Instagram is by far one of the hottest channels right now with 400 million active users.

As you all know this is my favourite channel, but incase you need another reason to be on Instagram than its connected to the market leader of social networking. A pictures speaks a 1000 words, and is a universal language. Isn’t that something? I think so.

3 top tips on producing creative content for Instagram

1. Build your content with stories and facts in mind – people remember these things.

2. Be consistent – branded content over time my brand will build. Make sure you have a clear direction, colour scheme, theme and purpose behind every post you publish.

3. Thumpstopping content – when people are sliding through make a quick impact to catch people’s eye. Research from MIT suggest that you have 3 seconds to capture people’s attention, so don’t wait till the end of your add to present the diamond to your customer. Our culture is changing once again, so it’s time to get clear the etch a sketch board and start thinking mobile.

If you need some more reasons, then check out my last post on 3 reasons why you should be on Instagram.

I honestly believe that if you want to be savvy in building and growing your business then you really should consider testify out the Facebook or Instagram ad’s. Besides the menial fact that Facebook ad targeting has a reach of 6.5 billion every month. It’s one of the most targeted and cost efficient way to reach your customer in a very noisy marketplace.

3 quick tips on getting started with Facebook Ad Manager

1. Know your goal – what do you want to get from it? Be aware that a share is much more valuable than a like, and content that is mobile friendly and video will have the greatest reach and impact.

2. Know your audience – you need to know specifics of your target market to get the most out of your campaign

3. Set aside some time aside and log onto Blueprint – Facebook have provided a great resource for help you no matter what level you are starting from that will fully equip you with what you need to know about creating ads.

3 reasons you should use Instagram for your business 

If you’re not on it, and you are a start-up with visual products and a young audience base – download this app today. If you don’t have a product to sell, don’t worry, I think any business can benefit from this wonderful platform. We all love to look at pictures, and take pictures. Instagram now has over 400 million active users. (Statista -April 2016)

That’s 80 million more than Twitter right now, so you know its’s doing something right.

“I am personally obsessed with it right now. I use it as my insta journal, to record memories and moments.”
3 reasons on why you should use Instagram for your business 

1. It’s a great way to show brand personality. 

Think of it as a shop window that people can either see your beautiful products or peek behind the scenes and watch those beautiful cakes being made by your wonderful employees. Do you have birthdays, or why not share the happy moments in your business with your consumers. People who share together, stay together. If you want to build lasting relationships with your customer/clients, then it’s a beautiful way to stay connected.

Who does this well? Check out Hurricane Jane Creative.

2. Be seen with by your hashtag 

Hashtags are a great way to group your content and will allow your photo to be found by users under whichever category suits you best. It’s a great way to build your community. If you’re not sure which ones to use, then have a look at who you follow and similar brands or products, and see what they are using. Choose the ones that are relevant to you.

3. Take advantage of user generated content

Worried you will run out of content? You don’t always have to reinvent the wheel. You can use images and videos that your customers have already created. You can search by hashtags and repost (I use an app called repost), or ask your followers to submit content to you via a hashtag. What’s not to love? Great content that you didn’t have to create!

Who does this well? Check out the Met Office.

Vine or Instagram? That is today’s question.

1. Vine

After deleting my account in back in 2013, I have to thank Vine Celebrity Nash Gier and his cute little sister Sky Lynn for re-introducing me to Vine year. It wasn’t really grabbing my attention back then, but since rediscovering my passion for film and video content in particular I have fallen in love once again.

It’s so much fun, and make you can make your own mini films. The app allows you to hit pause at any time, which gives flexibility in shooting over a longer period of time, location, or with various groups of people. It’s pretty impressive, and as some may call it the modern film. The rise of digital media has challenged generations ability to focus for any length of time. You have to be creative with this channel, and only get 6 seconds to dazzle your audience, but if it’s right for you’re audience and you do it right like Ford, then you’re sure to reap great benefits (providing you sow valuable content).

Here’s one I made earlier:

 

Now I’m not sure if I like it more than You Tube, (I’ve recently started posting some videos on the 2nd largest search engine last month), but I highly recommend it as a strategic component in your social media strategy for 2015. Last year I mentioned that video was huge, and this year fast and shareable video content is even bigger.

2. Instagram

I feel like this is the one that flew under the radar. I am obsessed with this channel, and despite some concerned post Facebook take over, I feel they have kept true to the apps original feel and function without running over it with a Facebook stamp and like button. I use my Instagram like a diary of moments and captures that I love to refer to as Kodak moments. It’s the perfect balance between the old and the new. I used to own a Polaroid camera, and loved taking instant snaps of random trees’s birthday cake, and pretty much anything I could point and snap.

I’ve just recently upgraded to a DSLR, which is awesome – I feel all professional holding it; but I don’t pretend to be an expert. If you look at my Instagram you’ll see lots of food, and outdoor pics mostly.

As a business it’s a great way to show personality and engage with the consumer if you are a visual product or service. Ford have done a great job in keeping their Instagram content unique and a one off. It may take a little more work doing things this way, but it will be an investment worth having. Don’t be afraid to be normal. Use the filters, do all the things you would do if posting on your own social media channels.

When I say do ‘all’ things, this is assuming you keep a somewhat professional approach to posting on your own platforms.

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#socialmedia #businesstalk #ThrowbackThursday #inmyopinion

3 reasons to use Periscope

Have you tried Periscope yet? If not, why not? I love it. It’s the hottest new platform from Twitter. You don’t need to wait for that big break on TV or film any longer. Just download the app, connect it up to your Twitter account, and tell the world what you see!

I almost shrugged this channel, and snapchat off. Even though I could see it was trending, it just felt like a hassle. Generally, you create a few seconds of content that disappears within a few seconds (or 24hours if on Periscope). At first I failed to see the point of it, but actually there is… it’s about connection. Connecting with an audience on ground level, at real time. It’s an incredible opportunity for business to get personal with their customer. So why haven’t we seen more companies on Periscope and taking advantage of this fantastic opportunity?

I believe part of the problem is that people want to see BIG return, for little input. Whilst I understand that on a business level you want to see a return for the time and effort you put in, social media should be viewed as a long term strategy, with short term goals.

The other reason is that now we have other channels including Snapchat and Facebook live providing similar more convenient options accessible options. Although all three of these platforms bring something different to the table

So has Periscope missed the boat? I don’t think so, for the right company and reason there is still opportunity to be had for those not scared to venture out of their comfort zone.

It’s a great way to do a live Q & A giving brands control over questions they want to answer, and adding another dimension to the relationship or community you are trying to build.

3 ideas for using Periscope for:

  1. Live Q & A
  2. Interesting facts
  3. 5 minute couch talk
  4. Training and teaching workshops

 

 

#businesstalk #socialmedia #justathought #myopinion

 

Looking for work and Haagen-Dazs Ice Cream

From one explorer, to another… that’s you. Yes, you.

I would like to share with you the coolness that is Adam Pacitti. Now I don’t know Adam, but I’ve stumbled across a few of his stories tonight, on the BIG SURF and thought it would be only right that I blog about the genius he is.

One of the many great things about the culture we are now engrossed in is that opportunities are there for anyone who’s ready. Yes, dressed, willing, wants – to anyone who so desires!

I know too well the desperado tune of being unemployed, and in truth I’ve pipped to that very song on more than one occasion in my 28 years of living. Anyway, what makes Adam so fantastic is that he DID something about it! He didn’t just sit back with his thumb in his mouth crying ‘it’s all their fault.’

The key to finding work today is to be creative, irrespective of the industry or role you dare to play. Even better get busy helping someone else. I think this deserves some serious food for thought, so I’m off to ponder my POA, on my couch, with my Haggen-Dazs ice cream and HOT cup of tea, on Valentines Day.

And whilst we’re on the subject, any publishing, film or creative company out there in need of a damm good writer; social media guru, leader, speaker, idea generator and above average top chick, then get in touch today! 😉

Find out more about me, by clicking HERE.

#HAPPYVALENTINESDAY

Who’s Adam?

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