Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…
- The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
- Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.
Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.
My final thought
If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.
Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.