Why you need to be on Snapchat

Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…

  1. The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
  2. Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.

Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.

My final thought

If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.

Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.

Talk about being anti-social? Try anti-digital.

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So it would seem that rather than making good strides forward and including their customer base in the dinning experience, whilst increasing their reputation. This particular restaurant, in LA, has decided to work against that with their 5% discount offer, when you leave your phone at the door.

Featured in The Stylist weekly magazine, I spotted this weird and wonderful story on the train home yesterday. I wonder what you think of leaving your mobile phone at the door of a restaurant?

Perhaps some make like the idea, but in my experience the majority of us can’t get enough of our phones these days. Irrespective of age, or gender, we are apart of a digital shift, or didn’t these guys get the memo?

Hey, I could be totally wrong here. This could work. In my  opinion is probably will work, for a short while at least, but only for a small number of people. Those who don’t have Facebook primarily.

Just when I thought we were beginning to see a wave of folks, (i.e. companies) embracing the social surge of digital media; que the above article.

What’s your thoughts? Would you take the plunge and leave your phone at the door for 5%?

 

Free is no substitute

Giving away free samples and gifts are all great if your business is built from a place of trust and integrity, but if you can’t provide customers with a service that is sustainable, then you shouldn’t think that giving away free tickets to a concert is going to be enough to keep people buy in.

Gimmicks’s don’t work. As the consumers choice increases, our expectations in what we look for in any one supplier will inevitably change – and this is more than an economic issue.

Fashion Thursday

I came up with this name a second ago, but the idea of a post relating to social media, and fashion is something I’ve been meaning to share for at least a week now.

The thing is… Life has taken a few bumps, tumbles, and falls over the last week; as we all know it does. I’ve been working frantically on the buildup of a very exciting project, and juggling the unforeseens of life.

Anyway; Social Media, and Fashion.

Gosh, I feel like bursting into song, or poetry. “Social media, and Fashion. And never the two shall meet!” Well, that would be an incorrect sentence because they do. They do meet. In fact, they were introduced way before most of us understood what Twitter was, and Facebook; if you were a late booker like me.

2006: I held on to Bebo so tight, I’m surprised my screen didn’t crack, as I literally refused the flooding emails of, join your friend JOE BLOGS on Facebook. As if by putting their name in capitals would make me want to switch!

A similar resemblance to the stomp my feet, gut feeling that no I will not be caught injured in those army male like.. shoes!

Approximately a week later: “Yes, so I was thinking I’d quite like to purchase a pair of those army style boots? In Chocolate Brown?” I casually slip into conversation with a girlfriend, who I am about to go shopping with.

But, that’s what we do, right? Well most of us anyway. To bring this back to my point that social media and fashion work hand in hand. I thought I’d illustrate, by using one of my old posts three useful apps that every business should have.

I still love these apps, I’ve blogged about them, and recommended them highly to anyone who reads, or has an interest in social media. Yet, I am also aware that as fleeting as a fashion accessory, perhaps boots was not the best example. So are the fleeting popularity of social media apps.

Do I really need another Twitter app??

I guess it comes down to personal preference really, but just like in the world of clothing there will be items of fashion that will never disappear, such as the black dress, and white collared shirt. There are some platforms that I believe are fundamental to most businesses, and that is:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ (It’s a Google world these days. I’m not quite sure how we’d cope if they ever shut down – Go back to snail mail, I guess).
  • YouTube

The rest, are down to personal preference, and industry dependent.

Just like the catwalks of London, Paris, New York, and Milan; who work vigorously to influence our spring,summer, autumn, and winter wardrobe buys. We, as marketers, business people, and right down to the individual job hunter must succeed at making the right impression with a well-thought through, strategic marketing plan that INCLUDES some form of Social Media Marketing. Assessed seasonally.

Have you thought about your summer approach yet? Do you know what’s trending at the moment?

If not, and you’d like to discuss more. Please feel free to drop me a line at thebrandadvocate@gmail.com, or connect with me on Twitter here.