Things you should know about being a marketer

Two things you need to know before you become a marketer: 1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards inContinue reading “Things you should know about being a marketer”

Quote of the week

Hi all, It’s been a minute… I thought I’d kick of my first post of the year with a quote on community building. This week’s quote is from Megan Adams. Don’t forget to touch base with your customers once they have engaged with your brand or business. Three ways to engage with your community throughContinue reading “Quote of the week”

What’s social media got to do with mental health?

A lot. It’s mental health awareness week and I want to touch on the issue in relation to social media from the perspective of a social media manager. First up my disclaimer is that I love social media, and believe it holds incredible value for business and brands and consumers. I also am real enoughContinue reading “What’s social media got to do with mental health?”

7 tips on creating a social media campaign

  Set your goals – what’s the purpose of this campaign? Think about the gains you would like to see from running it. Is it to engage your audience, drive traffic to a particular place, or action? Is it to increase sales revenue? Be specific as you can. Choose your channels – Don’t just chooseContinue reading “7 tips on creating a social media campaign”

Snapchat 101

   Have you heard of Snapchat? Do you know what it is? Need a reason to download it? Let me help you. The increase of people asking me about the mobile platform has rocketed in the last few weeks, so I decided it was time to blog about it and hopefully shed some light on what thisContinue reading “Snapchat 101”

Three Social Media Strategy tips for 2016

We’ve all heard and know the importance of being on social media by now, and how important it is to be able to build an audience through content that sits across multiple platforms. However, did you know that over 50% of purchases are influenced by digital? Now it’s really not good enough to say you’re investing inContinue reading “Three Social Media Strategy tips for 2016”

Being a light

Being a light to the world requires action, requires energy, requires substance. I could go on, and probably will in posts to come; however, today I thought I’d like this cool little fella share a word that if you press play will surely speak to you. Now it’s great to be inspired and encouraged, butContinue reading “Being a light”

Surfing for content

Picture supplied by the National Archives and Records Administration.   How do you surf content when there is so much of it going around? With social bookmarking websites like Digg, and Redit losing ground, where are we ‘the consumer’ looking for information?   Are we looking to flasher, more socially adapt aggregator apps like Flipboard,Continue reading “Surfing for content”