The importance of choosing a niche

Is picking a niche important when it comes to social media marketing? I think so. There is only so many hours we have in a day, and whatever business we’re in. Whether you participate in a social media campaign yet, or not. There are psychical restrictions on what one person can do. You don’t need to be on every platform.

So here’s a few questions to consider when thinking about social media;

1. What do you want to get out of it?

Defining your goals in social media marketing is vital. If you don’t have a strategy, or plan in place. It becomes to easy to spend countless amount of hours, receiving little in return. (This is where those who are skeptical of the ROI in Social media have a point.) If you don’t have a plan,  then your just wandering aimlessly and expectations on ROI are of course going to be limited.

Ask yourself if your’re going to use a social media platform to raise brand awareness, or to use it as an extension of your services, i.e. offering real-time customer Service?

2. Which platforms are relevant to you, and the goals you hope to achieve?

It’s not necessary to be on every platform. There is too many to manage, unless your in a position to draft a team of social media strategists and handlers. Rather, study each site and decide which avenue is the best for you. So for example, if your primary market is to sell to other businesses then you may want to think about Twitter, and LinkedIn groups.

If your primary market is to sell direct to the consumer, then you want to be thinking about Facebook, and YouTube.

By no means, am I saying that you should only be on those few sites. I’m just demonstrating some examples, to help get you thinking about the platforms most relevant to you. This is especially important if you are solely responsible for all social media marketing of your business.

3. Think about your content, and share accordingly? If you’re a photographer for example, with lots of visuals then you want to be posting images of your work. So which social networking sites will help you showcase your work, and build relationships?* Facebook, Twitter,  Stumble Upon, and Flickr are just a few examples you may think about.

*Social media is all about relationships, and whilst a strategy is vital to any business. The ultimate goal should be to build relationships, and if people want to look into your business and products from there, it’s a bonus.

If you would like to find out more about social media marketing. Why not sign up for my new monthly newsletter! For £1 a month you will get access to a treasure trove of in-depth tips, guides, and more; I will also be giving you a heads up on the latest SM marketing trends. What’s hot, and what’s not!! Subscribe right here >> http://letter.ly/thesocialexchange

 

 

Advertisements

Social networks get revamped in time for Christmas!

For many tis the season to be jolly, buying presents, sending cards, Christmas parties and fending of the forces of winter, (for some of us).

For social networks it seems the perfect time to produce a makeover. This week Facebook rolled out their new streamline profile, Timeline, revealed back at their annual developers conference in September. The new Frictionless experience will only be available in New Zealand for now, but will be rolled out to the rest of the world in the coming weeks.

Let’s not forget our blue bird friend, Twitter, who took the plunge and introduced two new feeds, @(username) and Activity, which in essence is the equivalent to Facebook’s notifications feed. Despite the changes being introduced back in August, we have only seen these roll out in the UK in last month.

Following closely behind, StumbleUpon introduced us to their new redesigned website earlier this week, featuring a brand new logo and greater focus on placed on it’s visual content and appearance.

So, it seemed only natural for the ball to fall back to the Twitter nest once again who have now decided, “Out with the old, and in with the new!” Adding four new features this time, all part of their new Fly Twitter project to make Tweeting on Twitter a richer experience.

“We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new,” via the Twitter Blog.

Check out the video, it’s much more exciting!

Oh, and if your the lucky bird with an iPhone or Android mobile you can upgrade your mobile app now. I’ve upgraded today and I have to say on first appearance it looks miles better than the old app, which personally found a little confusing to navigate (from my iPhone). What do you think?