Advice to get started in digital marketing 2020.

From speaking at SYP_Oxford last year I’ve had a few questions around digital marketing and how to get started with a career in social media marketing. I love to help answer your questions so do keep them coming. Here’s my top three tips and advice for anyone looking to get started in digital marketing this year.

  1. Google Garage – It’s a great starting point with lots of free courses on the basics and fundamentals of digital marketing. There are accredited and certificate courses on there with The Open University so be sure to dig around and listen in.
  2. Google Analytics Academy – This is an essential course for anyone looking to crash course google analytics. Digital marketing is centred around data and being able to read and understand a website and brand is performing online you’ll want to be in the know. It’s also vital to understanding how your customers or potential customers are interacting with your site.
  3. Future Learn – This is a great asset for those wanting to learn from top universities but without having to give up your job and life to fund it. You only pay at the end of your course if you want the certificate. This is also a great alternative for students looking for alternative options to achieving their degree or qualification.

Let me know what you think. I hope that helps. Till next time. Feel free to sign up to Tailor Made Social for a weekly T on top tips for business and digital marketing.

What have I been up to?

Hey beautiful people. Can you believe we’re in the middle of summer already and over half way through 2019? I know I’ve been MIA for a minute. I thought I’d jump on today and give you some insight on what I’ve been up to in my spare time.

I’ve been working on getting a decade of experience in working with brands and businesses of all shapes and sizes out on paper and developing some tools to help fellow entrepreneurs, start-up’s and small businesses (professionals) to help set them up for a great market experience.

I can’t say too much more than that now, but if you would like to be the first to know what’s happening pop your email address over in the Tailor Made Social holding page.

Unexpected gains

What do you do when life throws you a curveball in the middle of a snowstorm? Do you run? Do you cry? Do you throw yourself to the ground and give up? We all have a flight or fight option within us that kicks in when the unexpected happens. When the avalanche descends, and we decide to run anyway. Or when the paramedics come to aid a sick person and perform CPR, they are there to fight on behalf of the patient for that life.

That even in the midst of the chaos, there are gains to be learned. A new perspective will surely be found in what to change, new choices to be made, and highlight a better way will often reveal itself in the unknown moments. Just like in life, creating a marketing plan, choosing a new career path, or stepping out into business it can be daunting. The path isn’t always straight, and you may need to feel the fear, and do it anyway, but here’s the gain: Even if it fails or your faith, you will have gleaned something more valuable from the unexpected than if you had never stepped out in the first place.