Why you need to be on Snapchat

Have you been on either of these channels lately? They’re booming. It seems a lot of people think Snapchat is in trouble now that Instagram has introduced a face filter feature to Instagram stories. However, I beg to differ. And here’s why…

  1. The face feature on Instagram are limited, and they’re much less jazzy than Snapchat.
  2. Instagram’s facial recognition within this feature is slower and less accurate than Snapchat when it comes to the application of said filters.

Perhaps, the most important reason to note is that Snapchat is actually in a strong position within the market. It’s innovative idea to spearhead intimate photo sharing, and creating the original my stories platform, allowing creators to share content in chronological order for 24hrs has been so popular it’s been copied by Instagram, Facebook and Whatsapp amongst others. It seems everyone wants to “own” the camera -as Silicon Valley tip computer vision and augmented reality to be the next big thing.

My final thought

If you are a business Snapchat is not a channel to ignore or underestimate. If you aren’t already on it, you should be. The platform is now focused on growing their partnerships with brands, to create tailored branded content that when gets into the hands of its users, allows people to press and share with their friends or as part of their daily story. And if you didn’t already know – consumers are 7x more likely to buy or engage with a brand that shares video content.

Now think about what I just said, and remember they can share it with their sphere of influence instantly and direct.

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Why I love Pocket.

I’ve recently discovered a new app that has made saving webpages of interest 100 times easier to keep tabs on. What app, do I hear you say?

No, it’s not WhatsApp.

It’s a little magic gem called Pocket.

Pocket is a fairly new app that allows you to save an article, or page of interest by the click of one button. Rather than fiddling about with drop down menus, and moving your mouse across the computer screen, only to yet again click another button. Pocket, asks no questions. It just saves.

Integrated with over 300 apps, including Flipboard – One of my favourite ways to sift through a bunch of content. Pocket certainly makes life easier, and simplifies a process that computer makes complicated.

Who has time to wait four seconds before a page can be saved, or cares enough to title every page they want to save and decide where on my overcrowded desktop, it should go.

In some respects this is similar to Evernote, however; I find pocket a tad more user-friendly, with a better finish. With pocket you can also access your bits of information and pages later, from any smart phone or tablet device.

Well, I’ve found a new love. What about you? Have you heard of Pocket before? If not, you can check it out right here. Let me know your thoughts on this newbie.

Pinwheel: The latest pin on the block

Have you heard about Pinwheel yet? – The new way to find and leave notes all around the world??

I stumbled across this earlier today, and felt the burning desire to blog about it today.

Pinwheel, which appears closely related to Pinterest, (and in fact has no relation) is the news venture of Caterina Fake; who is also known as one of the co-founders of photo-sharing site Flickr, which she sold to Yahoo back in 2005 for a mere £22 million.

The site, which is about to open up in beta will be made available to a selected few, who will get to test drive the site across its web and mobile web platforms. Caterina invited those wishing to be first in to leave their details via a link on her blog, which you can find here.

User will be able to send notes public, private, shared with an individual, in a group or with the whole world, explains Caterina.

“You can follow people, places and sets. And in the future, you will get notifications on your phone from who and what you choose.”

Wondering how this will create profit? Yeah, I was too. It seems that Pinwheel will take the route of sponsored notes, and inviting businesses to sponsor them. The idea is that these notes will operate as a direct mapping system, pointing customers in the direction of those stores, or indeed opening the possibility to promote products in specific locations.

This is one to watch, and a timely invention given the rise in location-based marketing.

The Privacy Issue

Given today’s main story focused on the blackout of wikipedia, and many other websites. I thought I’d take a difference approach to today’s blog and add a link to one of my previous articles on, The Myth about Privacy; which featured in The Urban Times online magazine, a few weeks ago.

Just in case your wondering what I’m referring to about protest. Wikipedia, amongst other websites are protesting against the efforts of US congress, to censor the web.

Personally I fully support the protest, and from a business perspective, I can’t help but wonder just how many impressions where made to Wikipedia today. My guess is a lot!

Hope you enjoy…

The Myth of Privacy

 

 

Have you used M Share yet?

M share is part of Mashables new social media stream M follow. M share allows you to share the stories that interest you the most, whilst ignoring the ones that don’t; across several different platforms at one time, with one button.

The new social platform is all part of Mashable’s shift from the old editor selected news process to a much more user-friendly news site that allows readers to engage with each other, whilst becoming a more dominate part of the news process.

Announced back in February this year, M follow has proved its point significantly that it really is all about Engagement. With over 3,400,000+ followers getting involved across the various social platforms, over 40,000 retweets and posts shared on Twitter and Facebook every day Mashable have proved they are right on trend when it comes to the fast evolving world of Social Media.

The statistics are staggering, and as 2012 fast approaches I believe we will be seeing much more of this social integration. Since the release of M follow, earlier this year, we’ve seen some of the biggest social networks make their own advances creating engagement. From Facebook’s frictionless experience, to Twitters own timeline changes, this concept of social sharing continues to strengthen by the day.

Personally, I love the M share button as it allows me to share reliable sources of information across several platforms at one time. Although those plaforms are currently limited to Facebook, Twitter, Digg, Google Buzz (I thought Google had dropped Buzz?) and LinkedIn. There is definite room for improvement, but all in all I rate M share tool, M agic!

Check out more about here; M Follow